Amaya
to focus on sports betting product development amid
bwin.party takeover rumours - 18th November 2014
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Amaya
Gaming CEO David Baazov
Amaya
Gaming CEO David Baazov, outlined the importance of
sports betting for his companys future growth
strategy. Speaking to investors after reporting Amaya
Gamings Q3 results, Baazov confirmed that the
operator would continue to invest heavily
in developing a proprietary sports betting product.
Baazov
outlined that Amaya would look to launch a sportsbook
for its Full Tilt brand in the coming months. The
CEO confirmed that Amaya would look to utilise third
party technologies for non-differentiating components
of the products development.
Amaya
sports betting products will differentiate from competitors
by building certain player mechanisms in-house, such
as loyalty programs and customer services.
Baazov
confirmed that Amaya sports betting products will
be primarily attached to acquired poker brands PokerStars
and Full Tilt. The brands will begin to operate sports
betting verticals in select licensed European markets.
Amaya
Gamings recent igaming technology acquisitions
and its corporate strategy set on expanding its services
for the US igaming market, have led financial news
sources to speculate that the Canadian Gambling operator
is preparing a $1.2 billion takeover of Gibraltar
based bwin.party.
Last
Friday Financial Times Alphaville Editor Paul Murphy
reported that Amaya Gaming and igaming technology
provider Playtech were the two rumoured parties bidding
on acquiring bwin.party.
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