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Digital lessons from a Google exec, a casino mogul,
Darwin and a tortoise - 24th September 2008
(Credit:
The Australian)
Vickey
Williams - Strange things happen in Vegas every
day so it wasn’t weird at all to hear a
casino mogul and a Google executive advise newspaper
editors on the evolution of their industry.
...
Richard Gingras, a senior adviser at Google who
has spent the last year studying the online giant’s
relationship with and impact on the news industry,
won over what could have been a prickly crowd
by stating the obvious. “Google will impact
the evolution of news whether it does anything
or not,” he said. “Better to impact
it in a positive way.”
...
“Lots of times the question is: What’s
the standard for our website? Is it ‘Just
put it online and it doesn’t matter’?
Or is the expectation of the online delivery of
our paper the same as print,” that is, providing
a robust, quality experience for the consumer?
Will
Sullivan, interactive director of the St. Louis
Post-Dispatch, said the speed of the transition
to a day where online staff are looked at as holding
the keys to a newspaper’s future may have
left other things unsaid. “At the start,
they were made to feel like a production department.
So change the expectations.”
Greg
Tingle comment
We
are all in the communications, people and advertising
business, whether it’s officially Google,
a casino, or another type of business. It was
News Corp’s own Rupert Murdoch who went
on record with, “Big will not beat slow
anymore, it will be the fast beating the slow”.
Google used to be a very small operation run by
a couple of guys out of a garage. Via evolution,
being quick to capitalize, positive word of mouth,
online buzz and a solid advertising based business
model, they became huge. Now they even have Google
News, and they move at the speed of news most
of the time. Switched on casinos are also moving
into the online casino world and also providing
online casino news media updates. It’s about
content, relevance and engaging with the audience,
online or not.
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