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Golden
Palace Casino an originator in controversial gaming
and gambling campaigns; Paddy Power and Sports Bet
followed their lead says Media Man agency - 2017
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GoldenPalace.com
removable tattoo on professional boxer
Once
upon a time online casinos were in their infancy both
in Australia and globally.
Ok,
the nature of the online landscape means it is a global
medium by default, hence the principals of the internet
- World Wide Web (not Australian web et al).
Online
gaming, be it online poker, online casino games, online
games of skill and all the rest where just staring
to become a staple of the Australian web landscape,
and boom - a professional boxing match was aired that
featured boxer Bernard Hopkins sporting a GoldenPalace
removable (we sure hope) tattoo on his back. This
of course was picked up by the numerous cameramen
and photographers in attendance, and the images were
beamed across the global, both via the internet and
PPV, as well as sports and news highlight clips.
Australian
leading ambush marketing guru Kym Illman would have
been proud of the accomplishment. Welcome to the age
of Ambush Marketing, online gaming style. Years later
Illman ambushed fellow marketing gun, Richard Branson
- king of the Virgin Group empire, but that's another
story.
Many
believe, including mainstream news media, that Paddy
Power was the first to push the envelope in highly
controversial online casino advertising, but it was
in fact GoldenPalace.
Early
to mid 2017 Sports Bet further pushed the envelope
using undisputed drug cheat, former Olympian Ben Johnson
as a front man in its advertising campaigns using
lines such as 'Get an unfair advantage" and 'Droid'
this and that (reference to STEROIDS ETC)
With
the online volatility in the Australian online gaming,
gambling, including sports betting sector, we thought
it was timely just to give a bit of a history lesson
to those who follow the business of gaming and gambling,
as well as the greater marketing landscape.
A
few years back Commission 365 also dabbled in somewhat
controversial gambling advertising using acting sensation
Samuel S. Jackson as their frontman, but it was their
bonus advertising which caught the ire of Australian
advertising regulators, and the adverts were later
pulled off the air (and for the most part, off the
internet also).
The
above campaigns made anything that Aussie Cricket
legend Shane Warne and boxing great Jeff Fenech do
in the gambling and poker arena look pretty mild in
comparison. Fenech has moved on to reality television
shows, cricket campaigns and more mainstream brand
endorsements, while Fenech is back to boxing campaigns
for the most part.
American
pro wrestling legends Hulk Hogan has dabbled in the
gambling arena, with his Hulk-A-Mania slot machine,
with assistance from Eric Bischoff, and 'The Nature
Boy' Ric Flair fronted some Carolina based education
lottery campaigns circa 2009, utilizing his trademark
Woooooo!
Sports
Entertainment aka professional wrestling powerhouse,
the WWE (then WWF) dabbled in online poker with their
WWF Poker brand circa 2008, and Kevin Nash (formally
known as Diesel) carried a lot of online casino advertising
on his official website around the same period.
Today
mega heel WWE Superstar 'The Miz' (Mike) is quite
an expert in the Daily Fantasy Sports sector, and
from time to time has a promo appear on TMZ YouTube
and the like. Miz doesn't every talk sports betting
on WWE television shows, but he doesn't need to, thanks
to the power of the internet - World Wide Web (not
Australian Web and not American Web).
To
absolutely no ones surprise MMA global leader, the
UFC, has been associated with a number of sports betting
brands over the years, as well as frequently holding
their matches in land based casinos, more often than
not in Las Vegas, which was of course built and controlled
by the mob (some will say still is). By the way, look
up the history of Station Casinos, which basically
financed the creation of the Ultimate Fighting Championship.
It's quite the history lesson.
No
doubt about it, the Fertitta brothers have done extremely
well out of the mixed martial arts and casino world,
and then some. Again, look up the history. Could be
great fodder for an ESPN 30 for 30 documentary or
something to that effect sometime, but we're not sure
the Feritta bros. would care to be interviewed. By
the way, we love the UFC, and we find this history
of the ultra successful promotion quite fascinating.
How
can we discuss the history of profession sports and
sports betting without not mentioning Don King. Not
sure you would want to ask 'Iron' Mike Tyson about
this subject, but take your chances if you must.
We
trust you have enjoyed this brief look at the connection
between casinos, sports betting, celebrities, mass
media, the world wide web and the like. We've only
just skimmed (online betting reference) the surface,
but more information is just mouse clicks away.
Media
and advertising executives out there - yes, we do
take on additional campaigns from time to time, just
drop us a mail. Contact Us.
As
always, bet with your head, not over it, and have
fun.
A
Sporting Legend and the Media Man - February - March
2009
News
James
Packer's Crown Resorts puts CrownBet in play - 24th
November 2017
News,
advertising, media and promotions; Australia-wide
and global developments
Where
will the Australian poker industry go?; Bitcoin and
Blockchain says Media Man agency
Media
agency sees big growth potential and future in niche
sectors; Local business, Blockchain, bitcoin, movie
promotion, video games, sports and art
Golden
Palace to expand in Belgium with new licence - 23rd
November 2017
Ken
Shamrock and Des W Woodruff's Podcast goes live: World's
Most Dangerous Podcast
Online
betting wars: CrownBet vs TAB vs William Hill vs Ladbrokes
vs Ned's vs Sports Bet and others... Australia wide
and globally betting battle on the way
Sponsored
content advertising and promotion campaigns vs organic
- natural search results; A media and new media overview
Betting
agency Paddy Power giving odds on Hulk Hogan and CM
Punk WWE pro wrestling return! - May 2017
Gaming
mogul Packer retreats from Japan plans - 23rd October
2017
Betting
ban on UFC over integrity issues - 3rd January 2016
High
rollers help boost Echo profit - 12th August 2015
Hilton
Beats The Boss at bgo! Walks Away With £3.8
Million From £10 Bet. - 6th July 2015
Putting
a new spin on an old sales pitch
Gaming
- gambling - property billionaire James Packer gets
green light to build casino at Barangaroo - 4th July
2013
High
rollers back at Crown - 7th January 2003
Betting
on the AFL a supporter’s game
Betting
on WWE PPV matches
Betting
on tourism
Google
Follows the Money Trail to Gambling
Casinos
of the world (partial list)
World
Casino Directory
Great
moments in product placement, by Michael Idato - 29th
September 2003
Promotions
Promote
your sports, extreme sports, combat sports, pro wrestling,
MMA, surfing, eSports, gaming products and services
via Media Man network
Australian
internet, advertising, publicity, exposure and media
solutions via Media Man Int and Media Man Australia
Sports
management and sports business campaigns, and Media
Management: Media Man Int and Media Man Australia
Text
link advertising and promotions via Media Man Int,
Media Man Australia and Casino News Media
Betting
on Sports puts operators and affiliates on the road
to Russia - 31st August 2017
Gaming
event promotions - Media Man Int and Media Man Australia
showcase online
Casino
Models
Poker
babes popular for online promotion of entertainment,
gaming and casino themed websites
BitStarz
Casino: The online casino that trades in Bitcoin
Kym
Illman (Messages
On Hold managing director and ambush marketing
guru) and 'Money Girl'
Shane
Warne and Bessie Bardot
James
Packer, Shane Warne and friends enjoy a game of poker
at Crown
James
Packer and Richard Branson (The Australian Grand Prix)
ECW
Strip Poker (not so sure you will find this on the
WWE Network)
Shane
Warne has represented many sports betting brands.
Above: Sporting Bet
Paris
Hilton plays blackjack
Eric
Bischoff (former WCW top brass) and Vince McMahon
(WWE top brass). Bischoff authored 'Controversy Creates
Cash'
Aussie
Millions publicity photo. (Credit: Aussie Million
Poker Championship)
David
Walsh. Mathematical, creating and casino genius who
made most of his money by beating the casinos. Walsh
is the founder and curator of MONA
(Museum of New and Old Art) in Tasmania
Phil
Hellmuth (multi-time World Series Of Poker champion).
Las Vegas casino publicity stunt
James
Packed themed cartoons by John Shakespeare - The Sydney
Morning Herald
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