New Zealanders spend 165% more time on online gambling websites than overall average

As of the week ending September 29, 2007, New Zealanders spent an average of 18 minutes and 33 seconds visiting 867 online gambling websites, compared to just over an average of 11 minutes on websites from all online industries combined. During the same period, 14 new gambling websites entered the top 100, and the most popular days of the week to visit these sites are Saturdays and Sundays. Approximately half of New Zealand visits to online gambling websites go to the top 10 sites - which are dominated by lottery and poker content, indicating the opportunity for smaller players to attract visitors in this online industry. Now you know.

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