William Hill links up with MX Digital

William Hill links up with MX Digital - 4th September 2014

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MX Digital, a developer of branded online gambling games, has entered into a distribution agreement with bookmaker William Hill.

Under the deal, the bookmaker will feature six of MX Digital’s branded games on its William Hill Online service.

Games featuring personalities from sports, film, television and music will now be available to William Hill customers on the bookmaker’s website.

“From its inception, our vision at MX Digital was to bring some of the best known Hollywood brands to the world of on-line waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners,” MX Digital co-founder Eric Bischoff said.

Will Mathieson, slots operations manager at William Hill, added: “High-profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”