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class martial artist Mick Cutajar renews Media Man
deal - 22nd April 2013
"The Rock" Johnson Super Bowl advertising
ad:tech 2013 will offer insights into digital marketing
for online business sector;Sydney, Australia
Man is primarily a media, publicity and internet portal
development company. Media Man was established in
2001 and has worked on some of the world's most successful
online and offline media campaigns and promotions.
Man is listed in the Hitwise Australia top ten (entertainment
and celebrity category) and Google 'Best Of The Web'.
Tingle is the founder and director of Media Man.
of the companies main website portals available for
approved campaigns include:
And Casino Related Companies:
3 month package
websites of choice on Media Man network
links and logos per website, including front page
at least 1 link and / or logo 2nd from the top of
news story featured in Casino News, Gambling News
and News sections of nominated websites
release showcased online
clients of Media Man have included Messages On Hold,
PartyGaming, William Hill, VicheVIP, Play 4 Property,
Playboy Enterprises, Platinum HD, The Film Factory,
Betezy, Virgin, Human Statue Bodyart, Marvel Entertainment,
All Voices, and WWE.
Statue Bodyart Human
On Hold bwin.party
Poker Tour Virgin
Flush Casino Hard
Rock Cafe Coke
on advertising billboards in Sydney NSW; Packer and
Singleton: You Bet, by Greg Tingle - 3rd March 2012
cashed up company part-owned by media tycoons James
Packer and John Singleton will soon fully start to
cash in on major Sydney motorways, headed up by the
work on advertising billboards owned by Packer and
Singleton's firm first started about 6 month ago and
its understood some campaigns are already up and running,
but the firm is not disclosing its full client or
campaign list, as you would expect - not that anyone
else could likely give them much of a run for their
are not any average billboards... they will cost about
$500,000 each all told, "Packer and Singo"
are looking for strong return on investment.
concession to erect billboards over the M2 was purchased
by Manboom, a company owned by JP, Singo and Robert
Whyte, from the M2's owner, Transurban, back in 1998.
Talk about forward planning.
more than a decade Manboom was unable to erect signs
over the road because of road blocks from local councils!
The M2 passes through three council areas and only
one, Hornsby, would permit advertising billboards.
in 2007 the then planning minister, Frank Sartor,
amended legislation that stripped away councils of
the right to determine policies for signs over motorways.
The Department of Planning became the sole consent
authority for motorway advertising.
Media Man agency strongly suspects that a strained
economy (and diluting council coffers) lessened council
opposition to the advertising proposal put forward.
You know... "Money talks and BS walks",
whispered a Media Man insider.
is not clear how much income Manboom will make from
the concession to advertise over the congested M2.
The firm has agreed to annual payments to Hornsby
Council, the Hills Shire and the City of Ryde in return
for its signage rights.
will also pay for public benefit works commissioned
by Roads and Maritime Services.
spokesman said months ago: "The installation
of advertising signage will fund improvements to the
aesthetics and operation of bridges on the motorway,
including new bridge facade cladding.
project will deliver safety improvements to the motorway
and a designated source of ongoing funding for safety
enhancements to the motorway," he said.
use of advertising signage provides an important alternative
source of funding for infrastructure improvements
M2 is in the middle of a two-year upgrade.
former RTA last year opposed four of Manboom's 15
proposed signs on safety grounds. It cited a fear
about "sign clutter" and a concern the angle
of one billboard would distract motorists.
Department of Planning upheld the RTA's concerns about
the four signs.
studies say billboard advertising helps keep drivers
alert, whilst others suggest they are a dangerous
distraction. Readers - what do you think? A gamble
with saftey or a gamble on the investment?
a safe bet that Packer, Singleton and Whyte have done
the meantime plenty of other Sydney councils are watching
the project closely to see if they may be able to
also benefit financially from extra advertising on
writer owns shares in Crown Limited, Network Ten and
him a tingle - The Age
Attack - Marketing Magazine
up your chances - Schmooze or lose - It's who you
know that counts - The Sydney Morning Herald
a new spin on an old sales pitch - The Bulletin
local content - The Sunday Age
marketing under fire - B&T
Branson's life - The Gold Coast Bulletin
bother - The Courier-Mail
Down Under A Great Success - iGaming Business
Australian Gambling Reform Committee Hopeful Of Results
Stunt - The Bondi View
dumped as Nine scrambles for No. 1 - The Sydney Morning
follows the money trail to gambling - Street Corner
2011 Delivers Firework And Karl Stefanovic Gold Logie
- Street Corner
And Betting Adverts, Promos On Aussie TV, YouTube,
by Greg Tingle - 20th December 2010
Punters, news media, gambling and advertising tycoons,
mad men and mad women, TV and internet watchdogs...woof,
one and all. Following our tremendously popular feature
yesterday on Australian sports betting ads and promos,
we've decided to dish you up seconds 'cause so many
customers asked politely. These are some of the ads,
promos and campaigns on Australian TV and the web
that you love or hate. Media Man http://www.mediamanint.com
and Gambling911 serve up a hearty dish from our world
class menu that even Crown Casino's Neil Perry would
be proud of. 2, 4, 6, 8, dig in, don't wait!...
punters, let's get a few disclaimers out of the way
so we cover that from the get go (shame some other
media companies and website portals are not as upfront
with disclaimers and where they stand)... My company,
Media Man, primarily a media, publicity and internet
portal development company has created and worked
on numerous campaigns, promos and the odd affiliate
program over the years. Some of the brands we have
assisted in various capacities, that do have some
sort of presence down under in Australia include PartyGaming
brands, James Packer 50% owned Betfair, Richard Branson's
PokerStars, 888, Ladbrokes, William Hill, Betezy and
WagerWorks - I.G.T. We mention this so no one can
say "Media Man isn't being up front" and
"where's the disclaimer?" Ok haters (and
lovers), on with the Grich-free news.
"Warnie" Warne (gaming and Aussie TV's current
Warne - You have to give 'em credit for the McDonalds
advertisements for the Legend Chicken Burger. The
former cricket spinner has become the talk of the
town, be it for cricket, his 'Warnie' TV show, text
messages with a certainly well known lassy in the
UK - LH, Messages On Hold and club ambiance music
for our mate, Kym Illman, and a bush tucker bag of
other gear. Warnie is relevant. I'm not a big fan
of his poker brand, but I will be a big fan of his
poker room and / or bar at Crown Casino once it's
gone from small talk to concept to reality. Warnie's
name is out there, and so is McDonald's... and check
out his Twitter (if he's game to Tweet again). I don't
think he will be giving too much info away on personal
stuff given his latest effort, but give him another
chance. It's the Australian way maties.
Australia. I miss the "pink pigeons", but
what is happening is the TV ad featuring former English
cricket captain (and legend) Michael Vaughan . MV
decides he wants to place money on the Australians
via James Packer 50% owned Betfair. Take it from us...
the TV broadcasting tactic of cricket and sports broadcasters
regularly plugging gambling within programs within
programs works, but annoys some viewers.
(on European TV and also on YouTube, and see on the
Media Man YouTube website network). Last year the
PartyGaming 'Feel It' campaign did the job, with the
sign up bonus getting a nice plug, cool music, wind
tunnel effects on the hair of hot sexy boys and girls
(over 18), and so on. Most punters and would be punters
wouldn't spotted this ripper. This year Party launched
a TV campaign on Channel Five that also became quite
the hit on YouTube and it featured Pommie sporting
celeb (and sort of equivalent to Shane Warne) Phil
"Tuffers' Tufnell. Phil in the 60 sec or so ad
plugged games such as 'Rambo', 'The Terminator 'The
Godfather. Phil goes on to say 'Now that is an offer
I can't refuse'. Insiders say the ad was a huge hit
and attracted both males and females to their brand.
To find one or two Tufnell PartyCasino
adds on YouTube type into the Google search engine
"Phil Tuffers Tufnell PartyGaming YouTube"
and you will be able to see for yourself. Good correction
though.. these days the sign up bonus is up $3000,
not $500. As they say at Wayne's World, bonus dude.
guys go for controversy almost every time. We're not
certain if they ever got on Aussie TV, and if they
did, it was late at night. Many of their banned ads
and promos can still be found on YouTube and other
social media streaming websites. Look 'em up if you
want a laugh (or want to be shocked).
rumor mill said these guys got on late night Aussie
TV about 2 years ago, for about 2 weeks. Then the
ads stopped. We suspect 'Big Brother' got onto them.
Not our favorite campaign or Microgaming powered casino,
but they are still in business, so give the devil's
and The Poker Star...
a very clever move, the Joe Hachem fronted campaign
got a (not very good) reality TV program, where Blind
Freddy could see Hachem was with PokerStars, which
we have mixed feelings about. We think they got caught
up in the Aussie blacklist caper, and Australian based
companies affiliate programmes stopped working correctly.
As legal eagles have pointed out, including some of
our mates like Jamie at Addisons, .net often references
free sites, where .com is generally for paid. That
said, .net can also be used for money sites, so can
.org, and .com is a global medium. Last year a considerable
website portal also sold part or all of its space
to PokerStars in a move that rightly upset many affiliate
partners. We're not keen on the brand, but it was
clever of them to get ads on TV as well as the reality
show. Hachem is also one half of the new Crown Casino
media campaign along with Warnie, so expect to see
some ads along with some more appearances aka plugs
on Network Ten's 'The 7PM Project'.
Games and Virgin Bingo...
got to love Richard Branson (and his Bingo
partner in crime mate, Ricardo Jalapeno). Last year
the brains trust at Virgin
cast Branson as the Mexican online bingo lover or
nut. The campaign worked beautifully, and we understand
Ricardo came back for seconds. Their ads has hit UK
television a few times now, but as is the case with
PartyGaming, if you're down under in Australia you
will likely only see the full promos on YouTube. If
you're a Virgin
Games affiliate partners, you might also be able
to see the promos in the creative section of the affiliate
portal. Oh readers, if you need a refresher on what
an affiliate is, read the Gambling911 articles that
we have penned over the years, as we recently told
Fairfax Media and News Limited. Some otherwise switched
on mainstream media companies still can't totally
grasp what an affiliate program is. Virgin sure know,
having won the top honours at this years EGR Awards
night. The current Virgin Casino mainstream media
campaign comes with the tagline "The Home Of
Online Slots" (we say, Yes, but not if your in
the U.S, Canada, Australia or New Zealand). Can't
say we're surprised that Branson and the Virgin powers
that be haven't been able to sort things out with
the Australian government yet. Look up the Aussie
P.M's "illegal" references to 'Our Julian's'
WikiLeaks, if you're trying to figure out why Virgin
aren't doing online gambling in Australia at the moment.
Virgin's loss is Party's, Warnie's and PKR's gain!
popular PKR 2D or 3D (depending upon your perspective...and
maybe eye glasses) website
was strongly rumoured a few years ago to hit mainstream
TV in the form of a show. It never happened, however
they do have a web TV show of sorts and are also on
YouTube. They frequently get plugs in the UK FHM lad's
mag, and we understand last year somehow got an advert
in the Aussie version of the mag, before they stopped
printing them, and went to online only. Check out
our review on the website for more insider info.
And Ad Winner...
Great production, cut through factor, use of mainstream
celebs (does Tony G and his Germany Shepherd dog count?),
plugging into Crown Casino's Aussie Millions, PartyCasino
major Premier League Snooker - Matchroom Sport Limited
sponsorship deal in Europe, and being listed on the
London Stock Exchange plus having come to financial
settlement terms with the United States Department
of Justice doesn't go astray either, not does their
fantastic account management and customer service.
They haven't won numerous Media Man and eGaming Review
awards and commendations just for being nice guys.
The industry needs more good guys like the PartyGaming
to see some promos including some no longer on TV?
Look no further than YouTube @ http://www.youtube.com/mediamanint
To Watch Out For In 2011...
World Poker Tour is understood to be getting a major
media push along soon, perhaps waiting for the Bwin
merger situation to get settled, and Caesars Entertainment
(formally Harrah's Entertainment) 'World Series of
Poker' is set for a big push. Both poker tournaments
got mention in Australian mainstream media including
on Murdoch's Foxtel television programming over the
past few years, and next year should be no different.
did you like the menu selection? What's your favorite
and most disliked gambling or sports betting advert,
promo or campaign? Before you mention it, we know
we didn't list a couple (of bad apples). If you think
you have some "good apple" recommendations,
list them in the forum, and we'll check them out,
and they may get a mention in a future feature.
be a turkey, even though Christmas is coming. If you
have a bet, do so responsibly. Always bet with your
head, not over it, and have fun. The surgeon general
also says if gambling is becoming a problem for you,
please seek professional assistance. Gambling is said
to be more addictive than cigarette's, so don't smoke
too much. Be good, nice, not naughty, because some
Aussie PM's reckon gamers and more dangerous that
bikies, so be a good citizen and do your big for positive
news and PR for the gaming sector. We can also now
disclose what form of news media we won't be doing
again next year... the style that goes: "Thanks
Corporate Media: We Couldn't Control The People Without
You"! If you liked the sound of that, look up
the graphic on the Media Man Int website portal in
the "censorship" section. The graphics always
offer some much needed comic relief, as is also the
case at the world famous (or notorious) Gambling911.
Please tell us if you like our tag team efforts. Also
remember the old saying "Anything in moderation".
writer is a special contributor for Gambling911
Man is primarily a media, publicity and internet portal
writer owns shares in Ten Network, Crown Limited and
News: Online Advertising and Exposure Opportunity
Now Available. The Media Man website network attracts
approx 6 million hits per month. Also ask about PartyGaming,
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Media Man does not represent John Singleton, Gerry
Harvey, James Packer, Kym Illman, Eddie McGuire, Max
Markson, Siimon Reynolds, Ray Martin, Donald Trump
or Richard Branson