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on advertising billboards in Sydney NSW; Packer and Singleton: You Bet, by Greg
Tingle - 3rd March 2012
cashed up company part-owned by media tycoons James Packer and John Singleton
will soon fully start to cash in on major Sydney motorways, headed up by the M2
work on advertising billboards owned by Packer and Singleton's firm first started
about 6 month ago and its understood some campaigns are already up and running,
but the firm is not disclosing its full client or campaign list, as you would
expect - not that anyone else could likely give them much of a run for their money.
are not any average billboards... they will cost about $500,000 each all told,
"Packer and Singo" are looking for strong return on investment.
concession to erect billboards over the M2 was purchased by Manboom, a company
owned by JP, Singo and Robert Whyte, from the M2's owner, Transurban, back in
1998. Talk about forward planning.
more than a decade Manboom was unable to erect signs over the road because of
road blocks from local councils! The M2 passes through three council areas and
only one, Hornsby, would permit advertising billboards.
in 2007 the then planning minister, Frank Sartor, amended legislation that stripped
away councils of the right to determine policies for signs over motorways. The
Department of Planning became the sole consent authority for motorway advertising.
Media Man agency strongly suspects that a strained economy (and diluting council
coffers) lessened council opposition to the advertising proposal put forward.
You know... "Money talks and BS walks", whispered a Media Man insider.
is not clear how much income Manboom will make from the concession to advertise
over the congested M2. The firm has agreed to annual payments to Hornsby Council,
the Hills Shire and the City of Ryde in return for its signage rights.
will also pay for public benefit works commissioned by Roads and Maritime Services.
spokesman said months ago: "The installation of advertising signage will
fund improvements to the aesthetics and operation of bridges on the motorway,
including new bridge facade cladding.
project will deliver safety improvements to the motorway and a designated source
of ongoing funding for safety enhancements to the motorway," he said.
use of advertising signage provides an important alternative source of funding
for infrastructure improvements and enhancements."
M2 is in the middle of a two-year upgrade.
former RTA last year opposed four of Manboom's 15 proposed signs on safety grounds.
It cited a fear about "sign clutter" and a concern the angle of one
billboard would distract motorists.
Department of Planning upheld the RTA's concerns about the four signs.
studies say billboard advertising helps keep drivers alert, whilst others suggest
they are a dangerous distraction. Readers - what do you think? A gamble with saftey
or a gamble on the investment?
a safe bet that Packer, Singleton and Whyte have done their sums.
the meantime plenty of other Sydney councils are watching the project closely
to see if they may be able to also benefit financially from extra advertising
on their roads.
writer owns shares in Crown Limited, Network Ten and Virgin.
him a tingle - The Age
Attack - Marketing Magazine
up your chances - Schmooze or lose - It's who you know that counts - The Sydney
a new spin on an old sales pitch - The Bulletin
local content - The Sunday Age
marketing under fire - B&T
Branson's life - The Gold Coast Bulletin
bother - The Courier-Mail
Down Under A Great Success - iGaming Business
Australian Gambling Reform Committee Hopeful Of Results - Gambling911
Stunt - The Bondi View
dumped as Nine scrambles for No. 1 - The Sydney Morning Herald
follows the money trail to gambling - Street Corner
2011 Delivers Firework And Karl Stefanovic Gold Logie - Street Corner
And Betting Adverts, Promos On Aussie TV, YouTube, by Greg Tingle - 20th December
Punters, news media, gambling and advertising tycoons, mad men and mad women,
TV and internet watchdogs...woof, one and all. Following our tremendously popular
feature yesterday on Australian sports betting ads and promos, we've decided to
dish you up seconds 'cause so many customers asked politely. These are some of
the ads, promos and campaigns on Australian TV and the web that you love or hate.
Media Man http://www.mediamanint.com
and Gambling911 serve up a hearty dish from our world class menu that even Crown
Casino's Neil Perry would be proud of. 2, 4, 6, 8, dig in, don't wait!...
punters, let's get a few disclaimers out of the way so we cover that from the
get go (shame some other media companies and website portals are not as upfront
with disclaimers and where they stand)... My company, Media Man, primarily a media,
publicity and internet portal development company has created and worked on numerous
campaigns, promos and the odd affiliate program over the years. Some of the brands
we have assisted in various capacities, that do have some sort of presence down
under in Australia include PartyGaming including poker
and casino brands,
James Packer 50% owned Betfair, Richard Branson's Virgin
PokerStars, 888, Ladbrokes, William Hill, Betezy and WagerWorks - I.G.T. We mention
this so no one can say "Media Man isn't being up front" and "where's
the disclaimer?" Ok haters (and lovers), on with the Grich-free news.
"Warnie" Warne (gaming and Aussie TV's current 'Human Headline'!)...
Warne - You have to give 'em credit for the McDonalds advertisements for
the Legend Chicken Burger. The former cricket spinner has become the talk of the
town, be it for cricket, his 'Warnie' TV show, text messages with a certainly
well known lassy in the UK - LH, Messages On Hold and club ambiance music for
our mate, Kym Illman, and a bush tucker bag of other gear. Warnie is relevant.
I'm not a big fan of his poker brand, but I will be a big fan of his poker room
and / or bar at Crown Casino once it's gone from small talk to concept to reality.
Warnie's name is out there, and so is McDonald's... and check out his Twitter
(if he's game to Tweet again). I don't think he will be giving too much info away
on personal stuff given his latest effort, but give him another chance. It's the
Australian way maties.
Australia. I miss the "pink pigeons", but what is happening is the TV
ad featuring former English cricket captain (and legend) Michael Vaughan . MV
decides he wants to place money on the Australians via James Packer 50% owned
Betfair. Take it from us... the TV broadcasting tactic of cricket and sports broadcasters
regularly plugging gambling within programs within programs works, but annoys
European TV and also on YouTube, and see on the Media Man YouTube website network).
Last year the PartyGaming 'Feel It' campaign did the job, with the sign up bonus
getting a nice plug, cool music, wind tunnel effects on the hair of hot sexy boys
and girls (over 18), and so on. Most punters and would be punters wouldn't spotted
this ripper. This year Party launched a TV campaign on Channel Five that also
became quite the hit on YouTube and it featured Pommie sporting celeb (and sort
of equivalent to Shane Warne) Phil "Tuffers' Tufnell. Phil in the 60 sec
or so ad plugged games such as 'Rambo', 'The Terminator 'The Godfather. Phil goes
on to say 'Now that is an offer I can't refuse'. Insiders say the ad was a huge
hit and attracted both males and females to their brand. To find one or two Tufnell
on YouTube type into the Google search engine "Phil Tuffers Tufnell PartyGaming
YouTube" and you will be able to see for yourself. Good correction though..
these days the sign up bonus is up $3000, not $500. As they say at Wayne's World,
guys go for controversy almost every time. We're not certain if they ever got
on Aussie TV, and if they did, it was late at night. Many of their banned ads
and promos can still be found on YouTube and other social media streaming websites.
Look 'em up if you want a laugh (or want to be shocked).
rumor mill said these guys got on late night Aussie TV about 2 years ago, for
about 2 weeks. Then the ads stopped. We suspect 'Big Brother' got onto them. Not
our favorite campaign or Microgaming powered casino, but they are still in business,
so give the devil's their due!
and The Poker Star...
a very clever move, the Joe Hachem fronted campaign got a (not very good) reality
TV program, where Blind Freddy could see Hachem was with PokerStars, which we
have mixed feelings about. We think they got caught up in the Aussie blacklist
caper, and Australian based companies affiliate programmes stopped working correctly.
As legal eagles have pointed out, including some of our mates like Jamie at Addisons,
.net often references free sites, where .com is generally for paid. That said,
.net can also be used for money sites, so can .org, and .com is a global medium.
Last year a considerable website portal also sold part or all of its space to
PokerStars in a move that rightly upset many affiliate partners. We're not keen
on the brand, but it was clever of them to get ads on TV as well as the reality
show. Hachem is also one half of the new Crown Casino media campaign along with
Warnie, so expect to see some ads along with some more appearances aka plugs on
Network Ten's 'The 7PM Project'.
Games and Virgin Bingo...
got to love Richard Branson (and his Bingo
partner in crime mate, Ricardo Jalapeno). Last year the brains trust at Virgin
cast Branson as the Mexican online bingo lover or nut. The campaign worked beautifully,
and we understand Ricardo came back for seconds. Their ads has hit UK television
a few times now, but as is the case with PartyGaming, if you're down under in
Australia you will likely only see the full promos on YouTube. If you're a Virgin
Games affiliate partners, you might also be able to see the promos in the
creative section of the affiliate portal. Oh readers, if you need a refresher
on what an affiliate is, read the Gambling911 articles that we have penned over
the years, as we recently told Fairfax Media and News Limited. Some otherwise
switched on mainstream media companies still can't totally grasp what an affiliate
program is. Virgin sure know, having won the top honours at this years EGR Awards
night. The current Virgin Casino mainstream media campaign comes with the tagline
"The Home Of Online Slots" (we say, Yes, but not if your in the U.S,
Canada, Australia or New Zealand). Can't say we're surprised that Branson and
the Virgin powers that be haven't been able to sort things out with the Australian
government yet. Look up the Aussie P.M's "illegal" references to 'Our
Julian's' WikiLeaks, if you're trying to figure out why Virgin aren't doing online
gambling in Australia at the moment. Virgin's loss is Party's, Warnie's and PKR's
popular PKR 2D or 3D (depending upon your perspective...and maybe eye glasses)
website was strongly rumoured
a few years ago to hit mainstream TV in the form of a show. It never happened,
however they do have a web TV show of sorts and are also on YouTube. They frequently
get plugs in the UK FHM lad's mag, and we understand last year somehow got an
advert in the Aussie version of the mag, before they stopped printing them, and
went to online only. Check out our review on the website for more insider info.
And Ad Winner...
Great production, cut through factor, use of mainstream celebs (does Tony G and
his Germany Shepherd dog count?), plugging into Crown Casino's Aussie Millions,
PartyCasino major Premier League
Snooker - Matchroom Sport Limited sponsorship deal in Europe, and being listed
on the London Stock Exchange plus having come to financial settlement terms with
the United States Department of Justice doesn't go astray either, not does their
fantastic account management and customer service. They haven't won numerous Media
Man and eGaming Review awards and commendations just for being nice guys. The
industry needs more good guys like the PartyGaming family.
to see some promos including some no longer on TV? Look no further than YouTube
To Watch Out For In 2011...
World Poker Tour is understood to be getting a major media push along soon, perhaps
waiting for the Bwin merger situation to get settled, and Caesars Entertainment
(formally Harrah's Entertainment) 'World Series of Poker' is set for a big push.
Both poker tournaments got mention in Australian mainstream media including on
Murdoch's Foxtel television programming over the past few years, and next year
should be no different.
did you like the menu selection? What's your favorite and most disliked gambling
or sports betting advert, promo or campaign? Before you mention it, we know we
didn't list a couple (of bad apples). If you think you have some "good apple"
recommendations, list them in the forum, and we'll check them out, and they may
get a mention in a future feature.
be a turkey, even though Christmas is coming. If you have a bet, do so responsibly.
Always bet with your head, not over it, and have fun. The surgeon general also
says if gambling is becoming a problem for you, please seek professional assistance.
Gambling is said to be more addictive than cigarette's, so don't smoke too much.
Be good, nice, not naughty, because some Aussie PM's reckon gamers and more dangerous
that bikies, so be a good citizen and do your big for positive news and PR for
the gaming sector. We can also now disclose what form of news media we won't be
doing again next year... the style that goes: "Thanks Corporate Media: We
Couldn't Control The People Without You"! If you liked the sound of that,
look up the graphic on the Media Man Int website portal in the "censorship"
section. The graphics always offer some much needed comic relief, as is also the
case at the world famous (or notorious) Gambling911. Please tell us if you like
our tag team efforts. Also remember the old saying "Anything in moderation".
writer is a special contributor for Gambling911
Man is primarily a media, publicity and internet portal development company
writer owns shares in Ten Network, Crown Limited and Virgin
News: Online Advertising and Exposure Opportunity Now Available. The Media Man
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Media Man does not represent John Singleton, Gerry Harvey, James Packer, Kym Illman,
Eddie McGuire, Max Markson, Siimon Reynolds, Ray Martin, Donald Trump or Richard