Commerce (also known as M-Commerce, mCommerce
or U-Commerce, owing to the ubiquitous nature
of its services) is the ability to conduct commerce,
using a mobile device e.g. a mobile phone ( or
cell phone), a PDA, a smartphone while on the
move,and other emerging mobile equipment,like
dashtop mobile devices. In an academic definition
(Tiwari and Buse, 2007, p. 33) it is characterized
in the following terms:
Commerce is any transaction, involving the transfer
of ownership or rights to use goods and services,
which is initiated and/or completed by using mobile
access to computer-mediated networks with the
help of an electronic device."
definition provides for a differentiation of Mobile
Commerce from other related fields such as Electronic
Commerce, Electronic Business and Mobile Business.
the dot-com boom, the idea that highly profitable
mobile commerce applications would be possible
through the broadband mobile telephony provided
by 2.5G and 3G cellphone services was one of the
main reasons for hundreds of billions of dollars
in licensing fees paid by European telecommunications
companies for UMTS and other 3G licenses in 2000
and cellular phones have become so popular that
many businesses are beginning to use m-commerce
as a more efficient method of reaching the demands
of their customers. Although technological trends
and advances are concentrated in Asia and in Europe,
North America (Canada and the United States) is
also beginning to experiment with early-stage
recent alliance between Sprint Nextel and Clearwire
for WiMAX networks being built for completion
by 2008 will acclerate the more data-intensive
4G networks that will provide a turning point
in m-commerce in North America.The forthcoming
spectrum auction by FCC, scheduled for early 2008,
portends major auction rule changes that are geared
for more consumer options and less control by
telecom operators as "network gatekeepers".
The auction rule changes are being pushed by Google,
irking Verizon Wireless and AT&T and signifying
a big change coming to m-commerce.
people who have been speaking and launching content
of mobisodes and working with many global companies
have been Leveious Rolando -Gibran Burchett who
recent been interviewed in up-coming BBC Documentry
on Mobile market and Global Youth culture ,understands
how vital The youth market is at the forefront
of technology adoption in the global hand-held
devices market. This market segment is leading
the way for the adoption of premium content and
less price sensitive early adopters from the 13-25
age group could primarily drive the initial growth,
notes the Leveious Rolando says. In fact, growth
in mobile products such as ringtones, games, and
graphics will displace spending on many traditional
youth products such as music, clothing, and movies.
Radically changes the dynamics of all visual-
entertainment and product-services distribution
world wide so you can target the end-user diverse
youth mind set. Since youth market has historically
shown a rapid viral point view which will gain
acceptance in the mass market. While emerging
markets are proving to be the ideal solution for
sustaining revenues in the face of falling average
price per unit, analysts said the rapid commercialization
of 3G services is likely to open up new opportunities
in developed markets.
order to exploit the m-commerce market potential,
handset manufacturers such as Nokia, Ericsson,
Motorola, and Qualcomm are working with carriers
such as AT&T Wireless and Sprint to develop
WAP-enabled smart phones, the industry's answer
to the Swiss Army Knife, and ways to reach them.
Using Bluetooth technology, smart phones offer
fax, e-mail, and phone capabilities all …
but market had to be engulf with the context of
the youth life style that drives content back
and forth world wide and use music to drive the
mobile market. "Profitability for device
vendors and carriers hinges on high-end mobile
devices and the accompanying killer applications,"
said Burchett. "Perennial early adopters,
such as the youth market, which are the least
price sensitive, as well as more open to premium
mobile content and applications, must also be
a key target for device vendors this was discuss
by Both Leveious Rolando -Gibran Burchett at a
Mobile Commerce meeting in Japan August 2007.
& Services Available
can be sent to mobile phones using a variety of
technologies including bCODE and NFC. Users are
then able to use their tickets immediately by
presenting their phones at the venue. Recently,
WiMAX-enabled dashtop mobile payment platforms
made a debut, ID on kiosk keypads at the entrance
of ballparks, airports, train stations instead
of physical tickets, but this dashtop mobile equipment
will take some years to get commercially implemented.
travel industry is realizing the potential benefits
of m-commerce, and is working on technologies
that will eventually equal the ratio of bCode
and NFC, update customers on flight status, notify
them when this information changes and will offer
to make new arrangements based on preset user
preferences requiring no input from the user.
Therefore, a customer’s entire trip can
be scheduled and maintained using a mobile device.
ticketing for airports, ballparks, and train stations,
for example, will not only streamline unexpected
metropolitan traffic surges, but also help users
remotely secure parking spots (even while in their
vehicles) and greatly facilitate mass surveillance
at transport hubs.
Mobile Vouchers/Coupons/Loyalty Cards
ticketing technology can also be used for the
distribution of vouchers/coupons/loyalty cards.
The voucher, coupon, or loyalty card is represented
by a virtual token that is sent to the mobile
phone. Presenting a mobile phone with one of these
tokens at the Point of sale allows the customer
to receive the same benefits as another customer
who has a loyalty card or other paper coupon/voucher.
Mobile delivery enables:
economy of scale
* quicker and easier delivery
* effective target marketing
* privacy-friendly data mining on consumer behaviour
* environment-friendly and resources-saving efficacy
Purchase & Delivery
mobile content purchase and delivery mainly consists
of the sale of ring-tones, wallpapers, and games
for mobile phones. The convergence of mobile phones,
mp3 players and video players into a single device
will result in an increase in the purchase and
delivery of full-length music tracks and video.
Download speeds, if increased to 4G levels,will
make it possible to buy a movie on a mobile device
in a couple of seconds, while on the go.
online shopping trend of "booking on the
web for pickup later in stores" is evolving
into a new concept: Just In Time(JIT) pickup for
mobile shopping behind the wheel. This JIT pickup
for mobile shopping indicates a "real-time
bridge between virtual world and real world".
Location Based Services
a home PC, the location of the mobile phone user
is an important piece of information used during
mobile commerce transactions. Knowing the location
of the user allows for location based services
* local offers
* local weather
* people tracking and monitoring
variety of information services can be delivered
to mobile phone users in much the same way as
it is delivered to PCs. These services include:
* stock data
* sports results
* financial records
* traffic data and information
more customized traffic information, based on
Users' travel patterns, will be multicast on a
differentiated basis, instead of broadcasting
the same news and data to all Users. This type
of multicasting will be suited for more bandwidth-intensive
and other financial institutions are exploring
the use of Mobile Commerce to allow their customers
to not only access account information, but also
make transactions, e.g. purchasing stocks, remitting
money, via mobile phones and other mobile equipment.
This service is often referred to as Mobile Banking
or M-Banking. More negative issues like ID theft,
phishing and pharming are lurking when it comes
to mobile banking, particularly done on the mobile
web. Net security technology free from redundancy
and paradigm shifts away from mobile web-based
banking will be an optimal solution to mobile
banking in the near future.
market services offered via mobile devices have
also become more popular and are known as Mobile
Brokerage. They allow the subscriber to react
to market developments in a timely fashion and
irrespective of their physical location.
the past three years mobile reverse auction solutions
have grown in popularity. Unlike traditional auctions,
the reverse auction (or low-bid auction) bills
the consumer's phone each time they place a bid.
Many mobile PSMS commerce solutions rely on a
one-time purchase or one-time subscription; however,
reverse auctions are high return applications
as they allow the consumer to transact over a
long period of time.
purchase allows customers to shop online at any
time in any location. Customers can browse and
order products while using a cheap, secure payment
method. Instead of using paper catalogues, retailers
can send customers a list of products that the
customer would be interested in, directly to their
mobile device or consumers can visit a mobile
version of a retailers ecommerce site. Additionally,
retailers will also be able to track customers
at all times and notify them of discounts at local
stores that the customer would be interested in.
New technology from companies like ShopText allow
consumers to purchase products from their cell
phones using text messaging and technology from
companies like mShopper & mPoria allow retailers
to launch their own mobile commerce shopping sites.
marketing is an emerging concept, but the speed
with which it's growing its roots is remarkable.
Mobile marketing is highly responsive sort of
marketing campaign, especially from brands’
experience point of view. And almost all brands
are getting higher campaign response rates. Corporations
are now using m-commerce to expand everything
from services to marketing and advertisement.
Although there are currently very few regulations
on the use and abuses of mobile commerce, this
will change in the next few years. With the increased
use of m-commerce comes increased security. Cell
phone companies are now spending more money to
protect their customers and their information
from online intrusions and hackers. New technology
from companies like mPoria are also allowing companies
to sell merchandise to consumers over the mobile
Mobile Vouchers/Coupons/Loyalty Cards
combination with pos terminals this technique
can be used for distributing vouchers for top
up of mobile phone accounts. Advantage of this
system is reduce of cost for distribution, main
disadvantage is that that you need a widely spread
network of pos terminals. There are two models
present in the market: voucher distribution (PIN
based), where hidden recharge number (PIN) is
printed on terminal and direct top up, where subsribers
number is entered on terminal and recharged automatically.
main payment methods used to enable mobile commerce
premium-rate calling numbers,
* charging to the mobile telephone user's bill
* deducting from their calling credit.
* registration of a credit card that is linked
to a SIM_card.
* Near Field Communication
* Fixed Mobile Convergence
Man Australia can assist you with your mobile telephony
various projects Paul Budde
will also assist.