CROWNS WWE ITS NEW PROGRAMMING CHAMP
Network Is the Exclusive Prime-Time Broadcast
“WWE® SmackDown®” Beginning
YORK – MyNetworkTV and World Wrestling Entertainment®
(WWE) have announced a new broadcast television
home for “WWE SmackDown,” scheduled
to debut in Fall 2008. The announcement was jointly
made by MyNetworkTV President, Greg Meidel and
WWE Chairman of the Board Vincent K. McMahon.
making the announcement, Meidel stated, “The
momentum at MyNetworkTV continues with this major
acquisition. We have demonstrated tremendous growth
and this partnership with WWE, the premier sports
entertainment franchise in the world is a perfect
fit for our viewers, advertisers and affiliates.”
two-hour television program will be presented
weekly on MyNetworkTV. “WWE SmackDown”
will feature a star-studded cast of WWE Superstars,
including Edge®, Rey Mysterio®, Batista®,
MVP™, Kane® and Undertaker®, as
well as present all the action, excitement, drama
and great athleticism that have made it for nine
years one of the most popular programs among males
on broadcast television, and one of the top ten
English language prime time programs among Hispanic
Chairman Vince McMahon added, “We are excited
to add MyNetworkTV and its television affiliates
to our family of global network partners. We have
an unmatched record of delivering ratings success
to each and every network partner we’ve
worked with in our long and storied history. We
fully intend to bring that same level of success
MyNetworkTV is a primetime general entertainment
broadcast television network. Reaching over 97%
of the country and targeted to Adults 18-49, MyNetworkTV
provides its affiliates 12 hours of diverse programming
Monday through Saturday, including “Celebrity
Exposé,” Langley Productions’
“Jail” and “Street Patrol”
and debuting in Spring 2008, “Under One
Roof” starring Flavor Flav. For more information,
please visit www.mynetworktv.com.
World Wrestling Entertainment
The WWE produces original weekly programming,
52 weeks per year, distributed domestically, internationally
and via WWE.com. WWE programs reach more than
16 million total viewers during the average week.
Our domestic cable and broadcast programs include
“Monday Night RAW” and “A.M.
RAW” on USA Network and “ECW: Extreme
Championship Wrestling” on the Sci Fi Channel.
WWE’s television programming can also be
seen in more than 130 countries around the world
on broadcast partners including BSkyB in the UK
and Foxtel in Australia.
information on World Wrestling Entertainment Inc.
(NYSE: WWE) can be found at wwe.com and corporate.wwe.com.
For information on our global activities, go to
MyNetworkTV -- Jessica Moss, 212-301-3817
MyNetworkTV -- Erica Keane, 212-301-3613
WWE -- Gary Davis, 203-353-5066
WWE -- Michael Weitz, 203-352-8642
All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, and logos are the exclusive
property of World Wrestling Entertainment, Inc.
ECW is a trademark of WWE Libraries, Inc. All
other trademarks, logos and copyrights are the
property of their respective owners.
Statements: This news release contains forward-looking
statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995,
which are subject to various risks and uncertainties.
These risks and uncertainties include the conditions
of the markets for live events, broadcast television,
cable television, pay-per-view, Internet, feature
films, entertainment, professional sports, and
licensed merchandise; acceptance of the Company's
brands, media and merchandise within those markets;
uncertainties relating to litigation; risks associated
with producing live events both domestically and
internationally; uncertainties associated with
international markets; risks relating to maintaining
and renewing key agreements, including television
distribution agreements; and other risks and factors
set forth from time to time in Company filings
with the Securities and Exchange Commission. Actual
results could differ materially from those currently
expected or anticipated. In addition to these
risks and uncertainties, our dividend is based
on a number of factors, including our liquidity
and historical and projected cash flow, strategic
plan, our financial results and condition, contractual
and legal restrictions on the payment of dividends
and such other factors as our board of directors
may consider relevant.