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PartyGaming and bwin merge to become bwin.party digital entertainment; Eyes on U.S, by Greg Tingle - 4th April 2011

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Press Release

23rd December 2010

Proposed Merger with bwin; Change of name to bwin.party digital entertainment plc; Publication of Shareholder Documents

PartyGaming Plc
(the ‘Company’, ‘PartyGaming’ or the ‘Group’)

Proposed Merger with bwin
Change of name to bwin.party digital entertainment plc
Publication of Shareholder Documents

On 29 July 2010, PartyGaming Plc and bwin Interactive Entertainment AG (‘bwin’) announced they had agreed the basis of a Proposed Merger of both companies. The Proposed Merger will create the world’s largest listed online gaming business, with pro forma unaudited net revenues in 2009 from continuing operations, of €696.2 million, pro forma unaudited Clean EBITDA from continuing operations of €193.7 million, and pro forma unaudited profit after tax from continuing operations of €99.4 million (excluding transaction costs) for the year ended 31 December 2009 and pro forma unaudited net assets as at 31 December 2009 of €1,276.7 million (after consolidation adjustments).

PartyGaming is pleased to announce that a key milestone in the process has been reached with the publication today of the Prospectus (the ‘Prospectus’) and a circular to its shareholders (the ‘Circular’) containing further details of the Proposed Merger and also a series of proposed resolutions (the ‘Resolutions’) to be considered at an extraordinary general meeting of all shareholders to be held on 28 January 2011 (the ‘EGM’). One of the proposals to be considered is to change the Company’s name on completion of the Merger to bwin.party digital entertainment plc (‘bwin.party’).

Copies of the Prospectus and the Circular will today be submitted to the National Storage Mechanism and will shortly be available for inspection at www.Hemscott.com/nsm.do.

The Circular will be posted to PartyGaming’s shareholders tomorrow and copies of the Prospectus and Circular will be available to download from the Group's website tomorrow at
http://www.partygaming.com/prty/en/investors/shareholderservices/documentation.

Completion of the Merger is conditional upon, amongst other things, approval of the Resolutions by PartyGaming’s shareholders at the EGM. At the end of the Circular, PartyGaming’s shareholders will find a notice convening the EGM to be held on 28 January 2011 at 2.00 p.m. (CET) at The Eliott Hotel, 2 Governor’s Parade, Gibraltar.

A summary of the expected timetable to Completion is set out below:

bwin EGM
10.00 a.m. (CET) on 28 January 2011
PartyGaming EGM
2.00 p.m. (CET) on 28 January 2011
The following dates are indicative only and subject to change. Please see note (1) below.
PartyGaming Court Hearing to sanction the Merger
15 March 2011
Last day of dealings in Existing bwin Shares
25 March 2011
Last day of dealings in Existing PartyGaming Shares and Effective Date
31 March 2011
De-listing of Existing bwin Shares from the Vienna Stock Exchange
close of trading on 31 March 2011
De-listing of Existing PartyGaming Shares from the London Stock Exchange
8.00 a.m. (London time) on 1 April 2011
Expected Admission and commencement of dealings in bwin.party Shares, Completion
8.00 a.m. (London time) on 1 April 2011
CREST accounts expected to be credited with Depositary Interests in respect of the bwin.party Shares
on or around 1 April 2011

Notes:
(1) These dates are indicative and assume that the requisite regulatory clearances have been obtained and other conditions to Completion fulfilled before the date estimated for Completion. The expected dates following the PartyGaming Court Hearing will depend, among other things, on the date upon which the Court sanctions the Merger and the timing of the satisfaction of all the conditions to Completion. If any of the above times and/or dates change, the revised times and/or dates will be notified by announcement through a Regulatory Information Service.

Copies of the Prospectus, the Circular and other documents noted in the Prospectus and Circular as being available for inspection may be inspected during normal business hours on each Business Day from today up to and including the Expected Admission and commencement of dealings in bwin.party Shares at the registered office of the Company, being 711, Europort, Gibraltar, at the offices of Freshfields Bruckhaus Deringer LLP, 65 Fleet Street, London EC4Y 1HS, United Kingdom, and will also be available for inspection at the Extraordinary General Meeting for at least 15 minutes prior to and during the meeting.

Capitalised terms used but not defined in this announcement have the same meanings as set out in the announcement released by the Company at 11.03 a.m. BST on 29 July 2010.

Enquiries:

PartyGaming Plc
Peter Reynolds, Director of Corporate Affairs
John Shepherd, Director of Corporate Communications

Tel: +44 (0) 20 7337 0100

Deutsche Bank (Financial Adviser and Corporate Broker to PartyGaming)
Alastair Mathieson, James Cass
Charles Wilkinson, Mumtaz Naseem (Corporate Broking)

Tel: +44 (0) 20 7545 8000

IMPORTANT NOTICES

This announcement does not constitute a prospectus or prospectus equivalent document. Holders of shares in PartyGaming and bwin are advised to read carefully the formal documentation in relation to the Proposed Merger.

Deutsche Bank AG is authorised under German Banking Law (competent authority: BaFin – Federal Financial Supervisory Authority) and authorised and subject to limited regulation by the Financial Services Authority. Details about the extent of Deutsche Bank AG’s authorisation and regulation by the Financial Services Authority are available on request. Deutsche Bank is acting as financial adviser and corporate broker to PartyGaming, and no-one else, in connection with the Proposed Merger and will not be responsible to anyone other than PartyGaming for providing the protections afforded to the clients of Deutsche Bank nor for providing advice in relation to the Proposed Merger or any matter referred to herein.

Deutsche Bank makes no representations, express or implied, with respect to the accuracy or completeness of any information contained in this document and accept no responsibility or liability for, nor do they authorise, the contents of this document (or its issue), or for any other statement made or purported to be made by them (or any of them), or on their behalf, in connection with PartyGaming, bwin, the PartyGaming Shares, the New PartyGaming Shares or the Proposed Merger.

Overseas jurisdictions
This announcement does not constitute an offer to purchase, sell or exchange or the solicitation of an offer to purchase, sell or exchange any securities or the solicitation of any vote or approval in any jurisdiction pursuant to the Proposed Merger or otherwise, nor shall there be any purchase, sale or exchange of securities or such solicitation in any jurisdiction in which such offer, solicitation, sale or exchange would be unlawful prior to registration or qualification under the laws of such jurisdiction.

The distribution of this announcement in jurisdictions other than the UK, Austria or Gibraltar may be affected by the laws of relevant jurisdictions. Therefore any persons who are subject to the laws of any jurisdiction other than the UK, Austria or Gibraltar will need to inform themselves about, and observe, any applicable requirements. Except as required by applicable law, copies of this announcement are not being, and may not be, mailed or otherwise forwarded, distributed or sent in, into or from any Restricted Jurisdiction. Persons receiving this announcement (including, without limitation, custodians, nominees or trustees) should observe these restrictions and should not send or distribute documents in or into any Restricted Jurisdiction.

In particular, the New PartyGaming Shares to be issued in connection with the Proposed Merger have not been, and will not be, registered under or offered in compliance with applicable securities laws of any state, province, territory or jurisdiction of Canada, Australia or Japan and no regulatory clearances in respect of the New PartyGaming Shares have been, or will be, applied for in any jurisdictions other than the UK and Austria. Accordingly, unless an exemption under the relevant securities laws is applicable, the New PartyGaming Shares are not being, and may not be, offered, sold, resold, delivered or distributed, directly or indirectly, in or into, Canada, Australia or Japan or to, or for the account or benefit of, any person resident in Canada, Australia or Japan.

Notice to US investors
The Proposed Merger between PartyGaming and bwin relates to the shares of a foreign company and is subject to the disclosure requirements of a foreign country that are different from those of the United States. Any financial information included in this document has been prepared in accordance with foreign accounting standards and thus may not be comparable to the financial information of US companies or companies whose financial statements are prepared in accordance with generally accepted accounting principles in the United States.

It may be difficult for investors to enforce their rights and any claim they may have arising under the federal securities laws. PartyGaming is a Gibraltar company, and some or all of its officers and directors are residents of countries other than the United States. Investors may not be able to sue a non-US company or its officers or directors in a non-US court for violations of the US securities laws. It may be difficult to compel a non-US company and its affiliates to subject themselves to a US court’s judgment.

Securities may not be offered or sold in the United States absent registration under the US Securities Act of 1933, as amended (the “Securities Act”), or pursuant to an exemption from such registration. The New PartyGaming Shares to be issued in connection with the Proposed Merger are not, and will not be, registered under the Securities Act or under the securities laws of any jurisdiction of the United States and will be issued to bwin Shareholders in the United States in reliance on the exemption from registration provided by Rule 802 under the Securities Act and in reliance on available exemptions from any state law registration requirements. The securities of PartyGaming and bwin have not been, and will not be, registered under the Securities Act or under the securities laws of any jurisdiction of the United States.

Forward-looking statements
Certain statements contained in this announcement constitute “forward-looking statements”. In some cases, these forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes”, “estimates”, “plans”, “prepares”, “anticipates”, “expects”, “intends”, “may”, “will” or “should” or, in each case, their negative or other variations or comparable terminology. Investors should specifically consider the factors identified in, or incorporated by reference into, this document which could cause actual results to differ before making an investment decision. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of PartyGaming, bwin and/or of the Enlarged Group, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding PartyGaming’s, bwin’s and/or the Enlarged Group’s present and future business strategies and the environment in which PartyGaming, bwin and/or the Enlarged Group will operate in the future. Such risks, uncertainties and other factors will be set out more fully in the formal documentation in relation to the Proposed Merger. These forward-looking statements speak only as at the date of this announcement. Except as required by the FSA, the London Stock Exchange, the Listing Rules or any other applicable law, PartyGaming and bwin expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward looking statements contained in this document to reflect any change in their expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Press Release

bwin and PartyGaming present details on the merger (bwin release)

23rd December 2010

Announcement by bwin Interactive Entertainment AG (“bwin”)

Below is the text of an announcement issued today by bwin.

bwin and PartyGaming present details on the merger

bwin.party digital entertainment will be the world’s largest publicly listed online gaming provider.

Vienna, 23 December 2010 - The merger plan presented by bwin Interactive Entertainment AG and PartyGaming Plc will create the world's largest publicly listed online gaming group – a group that will be ideally positioned to take advantage of the rapid consolidation of the online gaming industry and to open up new markets around the world. The annual synergies resulting from this merger are expected to total approximately 55 million Euros: it is anticipated that about three quarters of this amount will be achieved in the financial year 2012, with full synergies from 2013.

Brands to be retained
“The online gaming industry is going through a phase of consolidation, making market players’ size and geographic diversification more crucial than ever,” explains Norbert Teufelberger, Co-CEO of bwin. The new company will operate worldwide with its existing brands under the name of bwin.party digital entertainment plc, in which current bwin shareholders are expected to hold 51.7 per cent of the shares and current PartyGaming shareholders 48.3 per cent. “Our products and target markets complement one another perfectly, and we can continue to expand our technology lead in all key product segments: sports betting, poker, casino, bingo and games,” according to Teufelberger.

Strong capital structure and customer liquidity
Like PartyGaming in the past, bwin.party will have its headquarters in Gibraltar and be listed on the London Stock Exchange. Besides a clear focus on B2C products, the company will also steadily expand its B2B and B2G business. “Our many years of online know-how, healthy balance sheet, and one of the largest pools of poker liquidity in any regulated market will make us an attractive business partner,” clarifies Teufelberger, who will head up the company as Co-CEO together with Jim Ryan, PartyGaming’s current CEO. The business operations of bwin in Austria will be retained, where a newly founded subsidiary, bwin Services AG will support selected areas of the group in Vienna.

From merger plan to completion
The merger plan published today contains full details of the planned merger, and can be downloaded together with other documents from bwin’s corporate website at www.bwin.org. The Executive Board of bwin will be convening an Extraordinary General Meeting on 28 January 2011 at which it will recommend shareholders to vote for the merger. Provided the general meetings of both bwin and PartyGaming approve this merger, all shareholders holding bwin shares when the merger becomes legally effective – expected to be towards the end of the first quarter of 2011 – will receive 12.23 PartyGaming shares denominated in GBP for each bwin share. This share swap will be carried out automatically and free of charge.

Any shareholders not wishing to become shareholders in bwin.party can sell their shares beforehand on the Vienna Stock Exchange or exercise their entitlement to a cash settlement. The amount of the cash settlement has been set at 23.52 Euros. The exchange ratio and the cash compensation amount have been confirmed as adequate by independent experts.

About bwin
The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN.VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on its investor relations website at www.bwin.org.

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Gibraltar – 30th November 2010 -- The festive season is drawing closer and PartyPoker.com is making sure they treat their most-valued players to a whole stack of presents. Palladium VIPs have the opportunity to pick up six presents and fill their very own Santa sack by just earning points by playing at PartyPoker.com’s online tables from the 1st to 14th December 2010.

A PartyPoker.com spokesman said: "The premise is very simple – Palladium VIPs earn points that make prizes. At the bottom end there is a $50 cash bonus, while 30,000 points delivers a $5,000 WPT entry. Players are entitled to keep all of the prizes they can win - so with six prize levels there’s six fantastic presents to keep!"

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Prize level Points required Prize Prize Draw tickets
1 1,500 $50 cash bonus 1
2 3,000 $100 cash 2
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4 12,000 $700 cash 8
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6 30,000 WPT entry 20

The feast of presents doesn’t just end here though. Every time a player hits a prize level PartyPoker.com award tickets for the VIP Gift Accumulator prize draw which offers the chance to win a share of $10,000. The more prizes a Palladium VIP earn the more entries they’ll get into the draw, giving more frequent players a better chance of winning the $5,000 first prize, the $3,000 second prize or the $2,000 third prize. Winners will be announced on the 17th December.

Please note that this is an OPT-IN promotion. For more information see: PartyPoker.com

Santa is also coming to PartyCasino.com. Unlike the poker promotion this is open to non VIPs too and runs from the 1st – 14th December, whether you have been bad or good. Points mean prizes including a luxury Caribbean holiday!

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Starts: 00:00 ET, 1st December
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Santa is making an early appearance. He’s spreading Christmas cheer, handing out killer Christmas presents to non-VIP and Palladium VIP players.

From 1st to 14th December, you can celebrate Christmas in style with a double whammy of festive winning opportunities. There’s a prize giveaway where you can scoop up to 6 prizes, and a massive cash prize draw!

Winning a share of Santa’s Party Pack is simple, and you don’t even have to sit on Santa’s knee! Simply opt-in between the 1st-14th December and collect points by playing your favourite slots and jackpot slots. The more you play, the more prizes you’ll unwrap.

Prize Giveaway

If you’re not a VIP yet, check out the Christmas List below, Santa could bring you up to 5 fantastic prizes worth $1,000:

Points Cumulative prizes
20 $5 cash bonus
100 300 points
500 $50 cash bonus
1,000 $100 free cash
5,000 iPad 32GB WiFi*

*The iPad 32GB WiFi has a cash alternative of $600, this will automatically be credited to your account. Please see T&C’s for details of how to receive the non monetary alternative.

If you’re a Palladium VIP player, check out the Christmas list below. Santa could bring you up to 6 prizes worth $10,000:

Points Cumulative prizes
2,000 $75 cash bonus
3,000 1500 points
5,000 $150 cash bonus
7,500 $250 free cash
15,000 iPad 64GB WiFi**
50,000 Luxury Caribbean Holiday**
(worth $8,500)

**The iPad 64GB WiFi has a cash alternative of $1,000, **The Luxury Caribbean Holiday has a cash alternative of $5,000 these will automatically be credited to your account. Please see T&C’s for details of how to receive the non monetary alternative.

Santa’s Big Prize Draw

What a cracker! But wait…there’s an extra present under the tree – Santa’s Big Prize Draw. By taking part in Santa’s Party Pack, you will be eligible for the draw. The more points you earn the more entries you will receive. Check below to see how much cash you can win:

Non-VIP Big Prize Draw

Every time you earn 20 points during the promotion, you’ll get one entry to the Big Prize Draw. $10,000 will be shared equally between 10 lucky players.

VIP Big Prize Draw

Every time you earn 500 points during the promotion, you’ll get one entry to the Big Prize Draw. $20,000 will be shared between 3 lucky players in the following amounts: 1st - $10,000, 2nd - $6,000 and 3rd - $4,000.

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News

US mid-term fears hit PartyGaming

PartyGaming was one of the big fallers among the FTSE 250 today, amid speculation over the US elections.

The online poker giant was down 4% to 251p. The sector is watching the US mid-term elections closely in order to gauge what impact they might have.

The story this morning was that staunch supporter of the sector and Senate Majority Leader Harry Reid might lose his Nevada Senate seat.

The latest telephone survey put Reid's rival Sharron Angle at 49% to Reid's 45%.

Events across the pond were the key to a subdued market this morning. At 12 o'clock the FTSE 100 was down just 17 points ahead of US GDP data at 1:30.

Expectations are for annualised growth of 2%. The pound was at $1.5901 at midday ahead of the announcement.

Other movers on the London market this morning included Centrica up 2% to 329p.

Prudential was up slightly, 0.5p up to 631p, as the positive sentiment from AIA's listing in Hong Kong fed through.

AIA rose 17% on its debut, with its market value topping $35.5bn

PartyGaming gains from European court ruling on German monopoly

Investors are taking a punt on online gambling companies following a ruling than German restrictions breached European law.

The European Court of Justice ruled there should not be a state monolopy of sports bets and lotteries in Germany, potentially opening up new opportunities for the online gaming groups. PartyGaming shares have climbed 12.9p to 285.5p on the news while its merger partner - Austria's Bwin - is more than 6% higher. 888 Holdings is up 1.25p at 41.75p while Sportingbet has added 0.25p to 67.25p.

Overall, a positive start on Wall Street has helped support the FTSE 100, which is now up 29.10 points at 5436.92. Arm continues to be the top riser, while BP is off its best levels following the release of its own report into the Gulf of Mexico disaster, now up 5.95p at 412.75p.

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The new Rocky slot game has become Playtech’s most sought after title as online gaming fans flock to box as Rocky Balboa.

The great features of Playtech’s video slot have made the game one of the most popular of all time. Rocky Slots sets the pace for PartyGaming and Playtech, with Pink Panther soon to follow.

Rocky Slots traces the fortunes of the kind hearted south paw Rocky Balboa from the 1976 film starring Sylvester Stallone. The game has fast and well designed features and game play as well as a pounding soundtrack to match...this really gets the excitement and adrenaline flowing! Bonus features include a special Knockout Bonus round where players can pick Rocky’s opponents, watch a ten round boxing match and win big money.

Playtech have upped the ante with Rocky Slots as the game features more advanced graphics, better sound and more sophisticated detail than other similar games. This makes Rocky Slots an absolute knock out to play.

The spinning reels sound like a punch bag to make players feel that they are hearing Rocky train in his favourite Philadelphia gym. Players need to spell out ROCKY on the 5 reels in order to receive an instant 5x total bet payout. And if you manage to achieve this in the free spin rounds you will receive a massive 10x total bet payout!

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During the Knockout Bonus Round players have the chance of winning up to a 30x total bet payout if Rocky manages to knock his opponent out in a fast enough time. Go Rocky!

PartyGaming also offer PartyCasino.com which offers dozens more movie and TV themed slot games, as well as other online casino games that can be played for free or played for money.

PartyGaming was established in 1997 and is listed on the London Stock Exchange.

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News

Online betting firm bwin announces merger with PartyGaming - 30th July 2010
(Credit: Fairfax Media)

PartyGaming merger with Bwin Interactive to create $3.7bn online gaming giant - 30th July 2010
(Credit: News Limited - The Times)

PartyGaming’s Corporate Responsibility Credentials Receive Four Endorsements - 17th June 2010

PartyGaming, the world’s leading listed online gaming company, is proud to announce that its corporate and social responsibility (CSR) credentials have been endorsed by four leading corporate, charitable and gaming industry bodies.

FTSE4Good Index:

PartyGaming has retained its membership of the FTSE4Good Index series which measures the performance of companies against globally recognised corporate responsibility standards. Membership is based on transparent criteria including environmental sustainability, upholding and supporting universal human rights, ensuring good supply chain labour standards and countering bribery. All of these criteria are independently assessed by the Experts in Responsible Investment Solutions.

GREaT Foundation:

PartyGaming has won a ‘Gold Award’ from the Gambling Research, Education and Treatment Foundation in recognition of its financial and professional contributions towards tackling problem gambling. Formerly known as the Responsibility in Gambling Trust, the GREaT Foundation was established as a charity in 2002 and is Britain’s largest funding body responsible for tackling problem gambling through financing research, education and treatment from voluntary donations.

Geoffrey Godbold, Director of GREaT, said:
“We are extremely grateful to PartyGaming as one of the industry’s leading companies that has made an extra effort in supporting our fundraising campaign.”

eCOGRA:

PartyPartners, which is PartyGaming’s affiliate marketing programme, has been awarded the eCOGRA Affiliate Trust Seal. The award certifies that PartyPartners observes best practice for fairness and efficiency in dealing with affiliate marketers. eGOGRA is the independent standards authority for the online gaming industry, overseeing fair gaming, player protection and responsible operator conduct.

Commenting on the award, eCOGRA chief executive Andrew Beveridge said:
“We were impressed by the competency of both PartyPartners’ staff and their systems, which we thoroughly tested at full capacity to determine efficiency and consistency levels. In our opinion it is among the most professionally managed businesses we have encountered in hundreds of eCOGRA reviews and audits at major Internet companies.”

GamCare:

For the sixth year in succession, PartyGaming has been certificated as a responsible operator by GamCare, a registered charity which is a leading authority on the provision of counselling, advice and practical help in addressing the social impact of gambling in the UK.

Andy McLellan, Chief Executive of GamCare, said:
“I am delighted to be able to renew PartyGaming’s GamCare Certification in public recognition of their longstanding commitment to player protection. Players who choose PartyGaming have the assurance from GamCare Certification that there are appropriate measures in place to help them gamble responsibly and that the right advice is there for anyone who wants to know more about staying in control.”

Martin Weigold, Group Finance Director who has executive responsibility for PartyGaming’s CSR matters, said:
“These corporate responsibility endorsements are welcome recognition of our commitment to act responsibly, which remains one of the four pillars of our business strategy. Being recognised in this way is a source of genuine pride for all of PartyGaming’s 1,300 employees whose commitment to undertaking pro bono community projects in 2009 was also recognised as ‘placing the Company well ahead of its peers’ by the GoodCorporation that undertakes CSR reviews for a number of public companies around the world.”

News

PartyGaming pursues takeover deals, sales fall - 6th July 2010

* In talks with a number of parties

* Committed to active role in consolidation

* Q2 revenue down 2 pct

LONDON, July 6 (Reuters) - Online gambling group PartyGaming said it was continuing to pursue takeover opportunities with a number of parties as it reported a 2 percent decline in second quarter revenue.

The group, which is reported to have held merger talks with Austria's bwin, said on Tuesday it was looking to play an active role in consolidation of the industry and was confident about its future prospects.

"Whilst progress on consolidating the online gaming industry has been slower than expected, we remain committed to playing an active role and are continuing to pursue opportunities with a number of parties," said Chief Executive Jim Ryan.

Analysts say the online gaming industry is ripe for consolidation because of its fragmented nature and a mooted deal between PartyGaming and bwin had been seen as a potential catalyst for a wave of takeover activity.

PartyGaming, which operates the PartyPoker and PartyCasino sites, said overall trading had been in line with the board's expectations despite the summer weather and the World Cup providing alternative attractions for gamblers.

Market expectations for full year earnings before interest, tax, depreciation, and amortisation range between $144.7 million and $163.7 million, with the consensus at $149.2 million, according to a Thomson Reuters I/B/E/S poll of 9 analysts.

Shares in PartyGaming closed on Monday at 220.8 pence, valuing the business at 892 million pounds.

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PartyGaming plays unbeatable hand with smartFOCUS

Online gaming firm adopts intelligent marketing solution to provide more accurate, targeted communications, improved customer management and increased marketing results.

Bristol, UK – 21 June 2010 – smartFOCUS, a global provider of intelligent multi-channel marketing software, has been chosen by PartyGaming, the world’s leading listed online gaming company, to implement a high performance marketing solution to increase both the volume and value of player activity across the range of PartyGaming brands including PartyPoker, PartyCasino, PartyBets and PartyBingo.

PartyGaming has purchased the full suite of smartFOCUS software and services, including analysis, campaign management and reporting, to deliver a complete and centralised view of its customers. PartyGaming is now able to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.

A PartyGaming spokesman, said: “Our overall objective has always been to put our customers at the centre of our business. smartFOCUS will enable us to test new ideas and analyse vast amounts of customer data instantly, providing us with a competitive edge to investigate and react to market changes quickly and effectively. With smartFOCUS we have found a solution that will enhance our customer relationship management programme.”

smartFOCUS was selected for the performance, scalability and usability of its software. PartyGaming is now benefitting from an in-house solution that enables marketers to compare and analyse different player segments by the types of games they are playing. With increased insight PartyGaming is improving the targeting of cross-sell and reactivation marketing, understanding the lifetime value of affiliate partners and improving the profitability of its gaming products.

Chris Underhill, CEO, smartFOCUS, added: “Online gaming businesses equipped with the right marketing solutions are well placed to benefit from a marked shift in focus onto retention and customer relationship management. PartyGaming has consistently led the market place with innovate and creative marketing and rich player experience. Armed with an increased understanding of each customer, PartyGaming is delivering more intelligent customer insights and targeted marketing to improve customer management and significantly increase marketing performance.”

-ends-

About smartFOCUS

A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Centre Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, Lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS in e-mail and digital marketing:

smartFOCUS Digital, a specialist division of smartFOCUS, located in London, U.K., provides smartMARKETER eChannel a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsites and RSS channel communications.

smartFOCUS in news media:

smartFOCUS Astech, a specialist division of smartFOCUS located in Denver, Colo., U.S., provides marketing expertise and Intelligent Marketing solutions that serve more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.

About PartyGaming

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2009, PartyGaming’s Continuing operations generated revenue of $446.2m and Clean EBITDA of $135.0m. PartyGaming’s principal brands are www.PartyPoker.com, one of the world’s largest online poker rooms, www.PartyCasino.com, the world’s largest online casino, www.PartyBingo.com, www.PartyGammon.com, www.PartyBets.com, www.InterTrader.com, www.FoxyBingo.com, www.GetMinted.com, www.Gamebookers.com and www.WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US.

PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. For more information, please visit PartyGaming

PartyGaming Inks Deal With Aviation Club de France, by Greg Tingle - 9th May 2010

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PartyPoker.com WPTPoker.com WPTCasino.com PartyCasino.com AviationClubdeFrance.com

PartyGaming has inked its B2B deal in France is applying for a French gaming licence.

This deal sees Aviation Club de France, a land-based gambling venue off the Champs Elysees in Paris and France's leading card room, maintain its world class status. The club is understood to sport in excess of 100,000 members. Aviation Club will join PartyGaming's French poker network when laws permits it to go ahead.

Aviation Club de France will join other gaming operators on the network including PartyGaming's own France-facing site, PartyGaming.fr, current French racing powerhouse Pari-Mutuel Urbain (PMU), and television broadcaster AB Groupe, following an agreement inked last month.

PartyGaming is keen to see the French gaming licence granted and don't foresee delays.

The licence system, which was approved by the French parliament last month, means that PartyGaming will switch off domestic casino and bingo when licensing is approved, resulting in the removal of annualised revenues of approximately $12m.

Media Man and its Casino News Media and Global Gaming Directory arms are very excited as to what this means to the continued global strategy and growth.

The gaming and news media world is following the progress of the PartyGaming deals in France to help evaluate their own strategy regarding gaming, government and land based projects.

Major U.S, Canadian and Australian based casinos and clubs are taking a very close look at this deal and how it pans out, advised a Media Man media and gaming spokesperson.

6th May 2010

Press Release

Aviation Club de France to join PartyGaming’s French Poker Network

PartyGaming, the world’s leading listed online gaming company, today announces its third B2B deal in France with an exclusive multi-year agreement to provide a white label online poker service for Aviation Club de France (“ACF”), one of the country’s most prestigious card rooms and private members clubs.

The new service, branded ‘ACFPoker’, will join PartyGaming’s expanding French poker network which will also include www.partypoker.fr. Once PartyGaming obtains the required licence and is operational, players on the network will benefit from a shared pool of player liquidity and operate on a single platform.

Founded in 1907 by four pioneering French aviators, today ACF has 100,000 members and is the leading card room in France. The club is a regular host of World Poker Tour’s events including the forthcoming Grand Prix de Paris to be held on 8-16 May 2010. The new online poker service will be promoted through a variety of channels to ACF’s extensive customer base.

Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming, said:

“ACF is a great addition to our French poker network and allows us to directly connect with France’s offline poker players. This deal is a great strategic fit and together with our other B2B alliances in France, we are determined to establish a strong position in what we believe will become one of Europe’s largest poker markets.”

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START SPREADING THE NEWS...PARTYCASINO.COM LAUNCHES NEW SINATRA SLOT

GOLD MEGA JACKPOT NOW AT $1.88 MILLION!

18th May 2009 -- PartyCasino.com is the world’s largest online casino and it has just got even bigger with 13 new games added! The headline act of the release is Sinatra, a musical slot tribute to Ol’ Blue Eyes.

With rights acquired from Frank Sinatra Enterprises (FSE), a joint venture of the Sinatra Estate and Warner Music Group, the Sinatra Slot was developed in-house and is a five-reel, 20 line slot game with a Sinatra Big Band feature. Play through the three ages of Frank in Hollywood, Las Vegas and New York, collecting and writing big band tunes on the way. The game features an accumulating bonus trigger; collect a Treble Clef for each reel to build up a Sinatra track at the top of the screen. Complete the track to see Frank sing a classic track and then get a chance to write your own number in the Big Band Bonus feature. The minimum bet is $0.01 and maximum is $1,000.

A PartyCasino.com spokesman said: “Sinatra is top of the bill of our latest release and we encourage players to embrace the musical interactivity of this great new game. We’re also delighted to add 12 new others including the classic Dolphin Reef, the Fantastic Four and Hulk themed games.”

As well as the swinging slot Sinatra, PartyCasino.com has further increased its portfolio. Cryptologic licensed The Fantastic Four and The Hulk: Ultimate Revenge has joined the platform. This release also includes the launch of a new progressive jackpot suite, the Marvel Jackpot, consisting of three tiers. This jackpot can be won by players of the Marvel Slot games and sits alongside our existing Gold and Ca$hFla$h Jackpots. NextGen have supplied City of Gold, Cherry Blossoms, Dr Love, California Gold, Coral Cash, Beat the Bank, Dolphin Reef, 20,000 Leagues, Birds of Paradise and Speed Demon.

The Gold Mega Jackpot at http://www.partycasino.com has passed its record level and is still growing and waiting to be hit! To break the record, the Gold Mega Jackpot had to surpass the staggering $1,571,974 paid out to one player on the 8th October 2006. It currently stands at just over $1,888,000! Gold Mega Jackpot games on PartyCasino.com include The Godfather, Super Star, Super Joker, Super Fortune Wheel, Super Mystic and Mega Fortune Wheel. PartyCasino.com offers over 60 games and pays out over $10 million EVERY DAY to players and continues to expand rapidly. Highlights include film themed slots such as Mission:Impossible, The Terminator, Top Gun, Saturday Night Fever, Gone with the Wind and Rambo.

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Media Man Australia Inks Deal With PartyPoker.com - 11th December 2008

Adding to its already strong line up of poker brands such as PKR.com, Virgin Poker and Pacific Poker, Media Man Australia has come to terms with PartyGaming's PartyPoker.com.

PartyGaming and PartyPoker.com were not featured at Australia's CAP Down Under, of which Media Man Australia chaired day one; however PartyPartners.com & Affclub.com will be the platinum sponsor of CAP Euro, London 2008.

Media Man Australia and Casino News Media director, Greg Tingle said, "We are absolutely delighted to be now doing business with yet another of the world's leading gaming brands. PartyGaming and PartyPoker.com are right at the top of the online gaming and casino world and we are excited to be doing business with them, already reaping the benefits of the association".

PartyGaming Announced As CAP Euro Platinum Sponsor
11th December 2008

CasinoAffiliatePrograms.com (CAP), a leading Internet marketing resource and community website for online casino affiliate marketers has announced that PartyGaming Group will be the exclusive Platinum Sponsor for CAP Euro London 2009.

PartyGaming will be represented by PartyPartners.com and AffClub.com, its affiliate marketing programmes uniting some of the biggest names in online gaming including PartyPoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com and EmpirePoker.com.

Scheduled for January 29 to February 1 at the Novotel London, CAP Euro London is the group’s largest conference of the year and has emerged as the iGaming affiliate marketing world’s signature event.

“We’re very pleased to announce PartyPartners.com as the Platinum Sponsor to yet another CAP Euro event,” said Lou Fabiano, President for CAP.

“As one of the true leaders of this industry, PartyPartners.com’s presence is an ideal contribution to the overall spirit of excellence in gaming that CAP Euro events have come to represent.”

In addition business networking, online marketing discussions, advice panels and after-hours socialising, CAP Euro London will also include the second annual CAP Awards celebrating the most successful and innovative members of the global Internet gaming community.

“PartyPartners.com and AffClub.com are delighted to again be the Platinum Sponsors at this year’s CAP Euro London Conference,” said Jon Salmon, Chief Marketing Director for PartyPartners.com.

“Affiliates play a key role in helping to make our business a success, which is why we see CAP as a ‘must attend’ event where we can meet with existing and prospective affiliates.

“Understanding affiliates’ needs is of paramount importance to us and, at the same time, we can talk to them about marketing the best online gaming brands on the market. Our aim is to set the world’s hearts racing through great online entertainment.”

Profile

PartyGaming, one of the world's leading online gaming companies since 1997.

We currently operate brands in four major gaming areas: poker, casino, bingo and backgammon.

PartyPoker.com (www.PartyPoker.com) is the world's largest online poker brand in terms of number of players and revenues. You'll find a great variety of poker games and tournaments, plus blackjack.

PartyCasino.com (www.PartyCasino.com) offers a wide selection of casino games, including video poker, slots and roulette in an online setting so you can play whenever you like.

PartyBingo.com (www.PartyBingo.com) is home to a vibrant community where you can enjoy fun bingo games and exciting prizes.

We've also just launched PartyGammon.com (www.PartyGammon.com).

Backgammon, the world's oldest game, has moved into the 21st century and on our website you will find a great variety of Backgammon games and tournaments where you can test your skills!

The focus at PartyGaming is on fun, ease of use, reliability and security. Our software and systems are at the forefront of technological innovation, which allows us to deliver cutting-edge game features and functionality.

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Blockbuster slots at PartyCasino.com

Saturday Night Fever is full of iconic imagery from the film, including the Odyssey disco, the Cuban heels and, of course, the flares. There’s also an ultra-cool bonus round based on the film’s famous dance competition. Fly with the disco moves over six super-fly rounds, each with a progressively bigger prize.

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The Godfather Slot is our greatest-ever ‘Gold Jackpot’ slot game with a ‘feature’ game that gives you the chance to win extra prizes. The game also features a wild symbol, The Godfather, which appears on reels two, three and four only and substitutes for all symbols other than the scattered Gold Ring symbol. For each bet placed, the house adds a percentage of the bet amount to all the four running Gold Jackpots making them grow progressively, as bets are made. All four levels in Gold Jackpot can be won irrespective of hitting any winning combination, while betting any amount.

Top Gun slot game lets you earn your place as a fighter ace and secure a big-money fortune and the title of Top Gun. While your players take off for the skies, they can pick up even more cash by defending themselves from enemy bogeys in the thrilling bonus round.

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24th October 2008

Broadening Greatest Slot Games with Cryptologic And ITG - New Marvel Slots, Cleopatra And Monopoly At Party Casino

Yesterday PartyGaming announced a five-year agreement to license a number of branded slot machine games including The Fantastic Four, Hulk, Bejeweled, Cubis™, Street Fighter, and Spider-Man. This agreement is with WagerLogic, a wholly owned subsidiary of Cryptologic, the leading online gaming software developer to the global Internet gambling market. Cryptologic voted "Best Casino Software" for several years in a row by the readers of Gambling Online Magazine.

These games are expected to be added to Party Casino, Party Bingo and a number of PartyGaming's other gaming sites over the coming months.

"Cryptologic is known for the quality of its software and addition of its premium content to our platform will ensure that our customer offer remains second to none," said spokesman at PartyGaming.

We are convinced that the expansion in the range of the casino games with greater entertainment will help attracting new online players to the Party Casino.

More Games from ITG
Further to the addition of Cryptologic games posted yesterday, PartyGaming announced today their five-year agreement to license a number of branded slots games from WagerWorks Inc., a wholly-owned subsidiary of International Game Technology Inc ("IGT"), the world's largest manufacturer of gaming machines. The games that will be added as per the agreement are Cleopatra®, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune® Hollywood Edition.

Online versions of each of these games will be added to Party Casino, Party Bingo and a number of other gaming websites over the coming months. Broadening ever-increasing product base will help PartyGaming brands to offer one of the best selection of slot machine games for players.

Action Packed PartyCasino Captures The Terminator and Rambo
In July PartyGaming announced that Party Casino has agreed an exclusive four-year licensing arrangement to create online slot machine games based on the international blockbuster movies The Terminator and Rambo. After the recent successful launch of Mission:Impossible and Saturday Night Fever slots, the addition of these two most popular action movies of all time will further enhance the appeal of Party Casino, the world's largest online casino. The first of these two new slots is expected to be launched soon.

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PartyGaming Results Decline Slightly
25th November 2008

Gibraltar-based online gaming provider PartyGaming has released its results for the third quarter of the year showing strong growth in its casino, bingo and sportsbetting businesses but a decline in revenues from poker.

PartyGaming revealed that poker revenues for the third quarter were down to $65 million from the $76.3 million it earned during the same period last year. The firm stated that this was due to lower player frequency and yield and also reported that nine-month revenues from poker decreased one percent to $218.9 million.

However, revenues from its casino business grew 25 percent to $45.9 million for the third quarter from the $36.7 million it reported for the same period last year due to higher player numbers and yields. Nine-month revenues from its casino business fared even better by increasing 33 percent to $135.8 million.

In addition, its sportsbetting division reported that revenues grew by 19 percent for the quarter to $5.1 million from the $4.3 million it reported for the same period last year due to continued growth in live betting. It declared nine-month revenues from sportsbetting of $14.1 million, which was 29 percent up on the $10.9 million it acknowledged for last year.

Completing the good news, bingo revenues were up by 143 percent to $1.7 million for the short-term from the $700,000 announced for 2007’s third quarter due to a growth in the firm’s UK business. Just as spectacular, nine-month revenues from bingo increased 106 percent to $3.7 million from 2007’s $1.8 million.

Overall, PartyGaming reported total revenues of $117.7 million for the quarter, which was $300,000 less than last year’s third quarter, alongside an eleven percent rise in nine-month results to $372.5 million.

“We are making solid progress on executing our strategic plan, albeit against a challenging economic backdrop and strengthening US Dollar,” said Jim Ryan, Chief Executive Officer for PartyGaming.

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Party Gaming CEO Discusses Future of Online Poker, by Earl Burton - Poker News Daily - 6th January 2009

The recent news in December of Party Gaming co-founder Anurag Dikshit’s plea bargain with the U.S. Department of Justice thrust the company back into the spotlight. Now, in a December 28th interview with Financial Times, new Chief Executive Officer Jim Ryan has announced his plans for returning the company to the lofty perch it once held.

The article, written by Roger Blitz, points out that it has been a very difficult couple of years for the one-time monolith in the online poker world. After its initial public offering (IPO) on the London Stock Exchange in 2005, Party Gaming was valued at almost £5 billion. Since the departure of U.S. players due to the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006 and the subsequent decision by then-CEO Mitch Garber to withdraw from the market, Party Gaming’s value has fallen to under £1 billion. However, as Blitz states, there could be “a light at the end of what has been a long, dark tunnel” for Party Gaming.

The light that Blitz refers to is the mid-December decision by Dikshit to succumb to Department of Justice pressures and plead guilty to violations of the Wire Act of 1961. In submitting his guilty plea, Dikshit paid a $300 million fine and could face a two year jail term, although sentencing will not occur until 2010. He continues to assist the United States Government in its investigations into online gaming.

In the article, Ryan - who took over for Gerber in June of 2008 - states that Party Gaming is currently in discussions with the U.S. Department of Justice regarding the company’s liabilities, but wouldn’t go into great detail. The article did discuss that the shares of Party Gaming on the London Exchange have grown to 200 pence each and that a deal with the U.S. government is looming sometime this month.

When asked about the future of the company, Ryan was upbeat about Party Gaming’s abilities in not only online poker, but also in a realm of online gaming options. “This is a marathon, not a sprint,” Ryan is quoted as saying in the Financial Times article by Blitz. “We have been chasing quarterly profits, but the market has become so competitive, you’ve got to know where you’re going. We’re not so much slowing down, but keeping ourselves focused.”

The three year plan that Ryan has set for Party Gaming is something that he believes that other online gaming companies want to do, but his company already does. The Financial Times quotes Ryan as saying that the company, since its exodus from the U.S. market, has built a complete gaming operation that is focused on all aspects of the online world, including poker, casino, sports betting, bingo, and backgammon. “[We offer] different products with one back office platform,” he explains in Blitz’s article. “One deposit, one account – it’s a one stop shop. That is still the main strategic objective for a number of our competitors and we have it already.”

Ryan also states that he sees a day when the online gaming world will be vastly different than what is out there today. While poker remains the focus of Party Gaming, Ryan sees over the next three years that there will only be five online poker operators of any consequence. Party Gaming at this time ranks fourth in that equation - something that “hurts,” according to Ryan - but his quote in the Financial Times piece looms large: “We need to retake the hill and position ourselves to be that leader again.” (Credit: Poker News Daily)

Party Gaming Full-Year Results Released

Poker disappoints in latest financial numbers

March 11, 2009 (InfoPowa News) -- Party Gaming plc may have started out as a primarily online poker destination, but the performance of this sector of its wider group activities was disappointing last year, judged by the 2008 full-year financials released this week. Poker net revenues declined by $21 million to $274 million (2007: $295 million).

Elsewhere the outlook was rosier, with online casino net revenues up $31,8 million to $176 million; the more recent sportsbetting venture up $1.9 million to $18 million and Bingo up $2.4 million to $4.9 million.

Total net revenues reached $472.9 million, down $3.1 million on the corresponding period in 2007 after a "non-recurring net revenue adjustment" of $18.2 million.

Other highlights included:

* Continuing Clean EBITDA up 29 percent to $144.2 million (2007: $111.7 million); total Clean EBITDA up 53 percent to $133.3 million (2007: $87.0 million)

* The addition of DM plc and CIRSA to the Party Gaming portfolio of business-to-business (‘B2B’) customers

* Cash flow from operations before working capital movements up 23 percent to $132.5 million (2007: $107.6 million) with group cash after client liabilities and progressive prize pools of $70.3 milion.

Commenting on the results, Jim Ryan, PartyGaming Chief Executive Officer, said:

"We are pleased to announce another strong set of results with Clean EBITDA from Continuing operations up 29 percent to $144.2 million. Our business model is both flexible and robust with a capacity to generate strong cashflow. Our brands and market position are strong and we have a healthy balance sheet with which to execute our business strategy. I believe that we are in an excellent position, not just to withstand the macroeconomic challenges that may lie ahead, but also to execute our strategy, create value for all of our stakeholders and achieve our long-term objective of becoming the world’s most valuable online gaming company.”

Regarding current trading he added:

“In the 5 weeks ended 4 February 2009, average gross daily revenue was $1,442,900. In poker, new player sign-ups increased to an average of 1,494 per day, and there were on average 51,000 active players per day generating average gross daily poker revenue of $756,700. In casino, gross revenue was $597,200 per day. In sports betting gross win per day was $75,700 and in bingo, average gross daily revenue was $13,200.

In the four weeks ended 4 March 2009, average gross daily revenue was $1,536,200. In poker, new player sign-ups averaged 1,550 per day and there were on average 51,100 active players per day, generating average gross daily revenue of $738,500. In casino, average gross daily revenue was $662,500; in sports betting, average gross win per day was $123,000; while in bingo it was $12,200.

“The Group has continued to make good progress in the first few weeks of 2009 despite the pressures of a highly competitive market and substantial year-on-year currency movements.”

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