defines affiliate marketing as follows:
way for a company to sell its products by signing up individuals or companies
who market the companys products for a commission.
this definition is easy to understand, there is more to affiliate marketing than
meets the eye.
affiliate program is a great opportunity for both the advertiser and affiliate
to win big. With the right combination of knowledge and management, this is a
true win-win scenario.
many cases, there is a fine line between affiliate marketing success and failure.
This holds true both for the company setting up the program and the affiliate
it comes to affiliate program management, there are several dos and donts.
With the right management strategy in place, all parties involved are in position
to reach their goals.
Tips for Better Affiliate Program Management
Successfully managing an affiliate
program is easier said than done. Not only is there a lot that goes into setting
up a program, but the same holds true for day-to-day management.
are five tips to follow:
Ready to Adapt
Taking the first step in setting up an affiliate program
is a big deal. This means you are moving in the right direction. But remember
this: things can and will change over time.
It is imperative that you change
with the times, as this is the best way to keep all parties satisfied.
need to familiarize yourself with the affiliate marketing industry as a whole,
as well as your particular market. This will ensure that you are in position to
adapt when necessary.
the Right Affiliate Management Solution
Lets face it: no two affiliate
management solutions are the same. For this reason, you need to compare all your
Dont make the mistake of choosing the first solution you find,
just because you want to get up and running as quickly as possible. Instead, compare
a variety of details such as:
among other companies.
Cost of using the solution.
Ability to scale
as your affiliate program grows.
Furthermore, you should focus your time and
energy on details associated with the following:
solution is unable to handle these details, its safe to say that your program
will run into hard times sooner rather than later.
Nicky Senyard, CEO and Founder
from Income Access has developed superior Affiliate Marketing Software over the
last 14 years and is a leading supplier in the Igaming sector.
Running a successful affiliate program is based largely on your
ability to effectively communicate with affiliates.
How can affiliates get
in touch? To protect against problems, provide customer service via phone, email,
and live chat.
Remember this: affiliates can always find another product or
service to promote. If you lack in terms of communication, you can expect affiliates
to jump ship.
the Best Resources
Its true that some of your affiliates will have
the knowledge and experience necessary to achieve success from day one. Its
also true that others will require some tools and resources to get on the right
Do your best to provide as much assistance as you can. When you help
affiliates reach their goals, youll also win big in the long run.
How to Value Affiliates
When it comes down to it, there needs to be a solid
relationship between the affiliate program and the affiliate marketers.
a program perspective, its a good idea to understand how to value affiliates.
Answer questions such as:
are the top affiliates marketing for you?
What methods are they using to
make more sales than others?
What commission structures work best, CPA, Commission
You should treat every affiliate the same, but at the same time
dont overlook the fact that some are more valuable than others. These are
the people who really move the needle in terms of traffic, conversions, and revenue.
remember that newer affiliates may be your biggest in the future and must be treated
with the above, there is one last point worth mentioning. Effective affiliate
program management begins and ends with having a dedicated team in place.
affiliate managers to customer service reps, the best affiliate programs have
a team in place to keep things running smoothly.
affiliates know how to spot the best programs. They can do this easily enough
by contacting the team and asking a few key questions. If everything checks out,
they know they are on the right track. If the team drops the ball, however, it
could mean a missed opportunity for both parties.
program management is not one size fits all, but there are some basic points of
advice that can be followed to reach success.
team at Gamesys Affiliates personifies good affiliate program management and is
a leading light in the industry that should be followed.