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Betting
booming for Aussie sports: NRL, AFL and basketball;
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Aussies
will will spend about $26 billion on race and sports
betting this year, as they've been doing for the past
number of years. Those are of course the official
numbers punters.
Australians will punt $26 billion on race and sports
betting this year as the TAB and bookies at the ready
for the return of NRL.
New
figures reveal Australians will bet at an average
$1200-a-head on 90,000 races, the NRL premiership,
AFL, soccer, basketball and other major sporting events
around the world.
The
digital era is fuelling the boom with punters placing
their bets via mobiles, tablets and laptops as the
TAB takes in about 45 per cent of their wagers outside
of their traditional retail outlets.
Bets
of $1 million on tennis games and hundreds of thousands
on football and races have become almost common practice.
“Fixed
Odds betting has just exploded in Australia,”
TAB betting boss Mr Nugent said.
“We’ve
grown from a $42 million business in our first year
to $4.2 billion in 16 years.”
Betting
turnover in Australia has increased annually by three
per cent for the last five years.
The
NRL grand final alone will hold about $15 million.
Racing
still clearly leads the way by attracting $22 billion
of the all money wagered but sports betting continues
to grow at an impressive rate.
The
TAB has 42 per cent of the local market with the rest
shared among corporate bookmakers, mostly owned by
European giants with a background in Ladbrokes, Paddy
Power and William Hill.
William
Hill bought out Tom Waterhouse’s business for
$30 million upfront and another $70 million if betting
targets are met.
Crown Bet became a reality.
Smaller
local operators are finding it difficult to survive
against the international conglomerates who spend
millions in advertising to attract new clients.
What
started out in Alice Springs in a tiny agency office
in 1992 has grown into one of Australia’s biggest
recreational and entertainment industries.
Centrebet,
a company snapped up by William Hill, started with
20 clients, recording their bets on pieces of paper.
“No-one
knew about us because we were banned from advertising,”
former operations manager Gerard Daffy said.
“It
wasn’t until we started betting on the 1993 federal
election – Paul Keating v John Hewson –
that all the media around the country started quoting
our prices and the business just took off from there.”
Australians
enjoy a punt on NRL games.
The
web and sports betting activity brought more attention
to the real
money casino games advised the Media Man Group.
The
TAB eventually took up fixed sports betting in 1998
and quickly grew to become market leader. The average
bet size on all events including horse racing is $12.
“We
are the largest fixed odds bookmaker in Australia
and despite the increase in competition we’ve
maintained our strong leadership position,” Nugent
said.
The
TAB’s average wager on a sporting event in $43
and 90 per cent of their bets are less than $50.
The
TAB fiercely protects the identity of their biggest
clients.
One
had $2 million on Rafael Nadal at $1.01 to win a round
2 match at the Australian Open in 2011. He donated
his $20,000 winnings to the QLD bushfire appeal.
Another
punter had $250,000 on the champion Black Caviar when
the horse raced in England and won in a photo finish,
costing the TAB an overall payout of more than $3
million.
The
TAB now offers up to 130 different betting options
on every NRL game.
POPULAR
BETTING SPORTS
Interestingly rugby league and AFL are no longer the
biggest sports betting codes.
Last
year US basketball, the NBA, became the most popular
sport for punters.
Le
Bron James, Kobe Bryant and Kevin Durant attract more
dollars than Buddy Franklin, Greg Inglis or Sonny
Bill Williams.
They
have 19 per cent of the market by attracting mid-morning,
weekday punters when there is no racing or European
sport to compete with at that time of the day.
Sydney
based clubs are the most popular of the Australian
teams with the South Sydney Rabbitohs and the Sydney
Swans attracting the most and biggest bets.
“The
growth of pay television in Australia and the coverage
of overseas sport has coincided with the increased
betting activity,” TAB sports betting boss Nugent
said.
“That’s
why we are holding so much money these days on sports
like the NBA, NFL and the Premier League in the UK.”
The
inclusion of the Western Sydney Wanderers in soccer’s
A League has increased betting on the sport by a remarkable
16 per cent.
The
soccer World Cup in Brazil was also the biggest individual
sports betting event this year.
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