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City
to Surf
Website
City
to Surf
City
to Surf is a popular road running event held annually
in both Sydney and Perth, Australia
News
Media
Man Team Cheers On City 2 Surf At Bondi Beach; Friendly
Ambush Marketing
The
annual City 2 Surf fun run took place today.
Celebrating
its 40th year, over 80,000 runners participated in
perfect Sydney weather.
The
race was won by Ben St Lawrence upsetting race favourite
Micheal Shelley at the post to snatch Sydney's 14km
City 2 Surf run in an official time of 41:05mins.
The
first woman to cross was the line was Lara Tamsett,
the favourite for the race, who completed the course
in just under 47 minutes.
Olympic
swimming champion Grant Hackett fired the starting
gun at 8.30am AEST. Hackett then joined the race after
climbing down from his cherry picker perch.
Seems
news media was all over the event, from ABC, SBS,
7, 9, Ten, OneHD, Fox Sports, and Bondi's own Media
Man.
A
bit of an ambush marketing effort dominated Bondi
Beach, reminiscent of the World Cup "Buxom Barvaria
Beer Babes", but a sea of giant hand-like fingers
waved in the air.
Team
Media Man cheers on from the finish line at Bondi
Beach, represented by Greg Tingle, Su Fenn and an
"undercover operative" with attention grabbing
giant hands / fingers in their hands sporting a Media
Man mates' company logo - Messages On Hold. The commentator
on the mic roared "Wave Your Hands In The Air",
and the crowd followed to cue. A number of Malcolm
Turnbull and Nova96.5 flyer's and promos were also
spotted.
The
finish has already been broadcast on a state, national
and international scale, and yes, you can see the
giant hands in some of the replays. Keep an eye out
for Dave "Hughsy" Hughes, regular 7PM project
personality and comedian, who slaps the giant hands.
Superman and Jesus were also in the mix of celebrity
runners.
A
Media Man spokesperson advised "Any exposure
generated from us and our Messages On Hold Mate, Kym
Illman, will help fuel awareness of worthy causes
and campaigns we assist including GenerationOne, The
Salvation Army, beyondblue, The Rough Edges, The Exodus
Foundation, and Sea Shepherd. Our business model often
has the effect where the more exposure, online or
offline, we muster, the more business and revenue
comes in, thus allowing us to keep supporting worthy
social causes."
Bondi
Beach based mega entrepreneur, James Packer, may be
out sailing the high seas abroad, but team Media Man
was out in force celebrating and participating in
Bondi's most famous annual happening.
Well
done to everyone involved, be it racers, medical,
media, volunteers, charity, police and so it goes
on.
To
participate or even to attend was to win. Certainly
the Sydney and Bondi Beach economy won today, and
of course its all good fodder for newspapers, magazines
and newspapers.
See
you all there again next year champions.
Sydney
The
annual 14km Sydney race attracts over 50,000 participants,
attracting over 67,000 in 2007, primarily sponsored
and organised by the Sun-Herald. The course starts
in the center of Sydney near Hyde Park in three
groups, and finishes at Bondi Beach. The race
was first held in 1971 with 2000 participants,
and has become the largest timed running race
in Australia. The race held in 2006 took place
on August 13th and attracted over 63,000 runners,
which was a City2Surf record. The 2007, City2Surf
attracted over 67,000 runners, again breaking
the records.
The
course record is 40:03, held by Steve Moneghetti.
Recent years have seen the race won by overseas
athletes, such as Dickson Marwa (2006) and Patrick
Nyangelo Lusato (2003-2006).
The
route taken by the runners and walkers passes
through the suburbs of Kings Cross, Rushcutters
Bay, Double Bay, Rose Bay, Vaucluse, Dover Heights
and Bondi Beach.[2] Features en-route include
many amateur bands performing along the suburban
roads, and many City2Surf participants dressed
in novelty themed costumes.
Perth
The
Perth event was first held in 1975. It is held
annually and organised by the Activ Foundation.
Over 25,000 people, participated in the 2005 race
over the 1km course or 11km wheelchair course
stretching from Perth to City Beach, or a shorter
4km course from Perry Lakes to City Beach.
The
course record is 35:42, set in 2003 by Mark Thompson.
(Credit:
Wikipedia).
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