Release aka Press Release
press release is an official statement delivered
to members of the news media for the purpose of
providing information, creating an official statement,
or making an announcement directed for public release.
Press releases are also considered a primary source,
meaning they are original informants for information.
A press release is traditionally composed of nine
structural elements, including a headline, dateline,
introduction, body, and other components. Press
releases are typically delivered to news media electronically,
ready to use, and often subject to "do not
use before" time, known as an news embargo.
special example of a press release is a communiqué,
which is a brief report or statement released by
a public agency. A communiqué is typically
issued after a high-level meeting of international
press release material can benefit media corporations
because they help decrease costs and improve the
amount of material a media firm can output in a
certain amount of time. Due to the material being
pre-packaged, press releases save journalists time,
not only in writing a story, but also the time and
money it would have taken to capture the news firsthand.
using a press release can thus save a news outlet
time and money, it constrains the format and style
of its content. In addition, press releases are
favorable towards the organization that commissioned
them, framing the topic according to its preferred
criteria. In the digital age, consumers want to
get their information instantly, bringing about
pressure on the news media to output as much material
as possible. This may cause news media companies
to heavily rely on press releases to create stories.
is a dynamic list and may never be able to satisfy
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Group a press release wire distribution service
and a media relations' consulting firm in Africa
and the Middle East, based in Switzerland.
an international press release agency. It
was founded in July 2005 as the first Russian-speaking
internet blog about Business-to-business-marketing.
Wire an international press release agency.
Founded in 1961. It is a subsidiary of Berkshire
Group formerly a Canadian-based commercial
press release service which had bureaus in Toronto,
Montreal (as CNW Telbec), Calgary and Vancouver,
has been absorbed by Cision.
an American press release distribution company,
headquartered in Los Angeles, California. An Intrado
subsidiary since 2018, it is a newswire distribution
a film industry and review website launched
on July 15, 1996. The site was acquired by Snagfilms
in July 2008. Indiwire Critic's Poll is an annual
poll by Indiewire that recognizes the best in films
in a ranking of 10 films on 15 different categories.
Newswire a distributor of press releases
based in New York City. The service was created
in 1954 to allow companies to electronically send
press releases to news organizations, at first using
teleprinters. PR Newswire was acquired by Cision
established in 1932 as the only agency to
represent Soviet photojournalism in America/ It
continues today as a commercial entity Sovfoto/Eastfoto.
Collections from its archive are held also at MacLaren
Art Centre in Barrie, Canada which in 2001 was donated
23,116 vintage gelatin silver prints dating from
1936 to 1957, while Amhurst University holds the
Tass Sovfoto Photograph Collection, 19191963,
the majority being from 19431963.
to the Press a press and publicity agency
that was founded in 2007 by media expert and former
national newspaper journalist Natasha Courtenay-Smith.
Newswire a U.S. national news release wire
service established in 1986 and distributes media
materials on behalf of a variety of customers, particularly
the U.S. government and non-profit agencies. It
is based in Washington DC and was acquired from
Medialink by PR Newswire on October 1, 2006.