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Statue Bodyart Kym Illman Max
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Brief vs B&T vs AdNews vs Marketing Magazine: Australian media and agency
publication wars alive and well Fairfax
Media publishing impressive media and marketing news via Sydney Morning Herald,
The Age and The Australian Financial Review Ambush
Marketing: Messages On Hold - Media Man Int and Media Man Australia profile 
Ambush
marketing under fire Ambush
marketing erupts outside WACA Leo
Burnett Christmas Party at Australian National Maritime Museum; James Bond themed
performers; Darling Harbour, Sydney, Australia Marvel
Stadium: Cultural imperialism or spot-on for a spotty teen? - 24th May 2018 Looking
4 Larry Agency wins Media Man 'Agency Of The Month'; Leo Burnett Australia, TBWA
and Host/Havas follow - July 2018 Leo
Burnett Australia wins Media Man 'Agency Of The Month'; TBWA and Host/Havas follow
- May 2018 Leo
Burnett defends surf fin project as 'legitimate' product - 9th June 2017 Leo
Burnett, Sydney leads the Aussie agency pack in the second wave of One Show finalists
- 7th April 2017 Human
Statue Bodyart creates gold Indian trophy statue for POPAI Marketing At Retail
Awards; Sydney, Australia Talk
up your chances - Schmooze or lose - It's who you know that counts Human
Statue Bodyart contracted to create DC Comics superheroes: Wonder-Woman and the
Green Lantern; To appear in Injustice video game promotions and commercials Human
Statue Bodyart human statues popular for corporate, business and branding events Human
statue in new McDonalds campaign again Huge
Payday For WrestleMania Workers - 21st April 2013
WWE
Names Michael Pine Head of Global Sales & Partnership
Marketing
Multimedia Marketing:
The VS Issue (multimedia) - May 2017 

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up your chances - Schmooze or lose - It's who you know that counts Human
Statue Bodyart contracted to create DC Comics superheroes: Wonder-Woman and the
Green Lantern; To appear in Injustice video game promotions and commercials Human
Statue Bodyart human statues popular for corporate, business and branding events Human
statue in new McDonalds campaign again Huge
Payday For WrestleMania Workers - 21st April 2013 WWE
Names Michael Pine Head of Global Sales & Partnership Marketing Marvel
puts 700 first issue comics online - 11th March 2013 Fashion
Week traffic soars after video streaming deal goes global - 16th April 2013 CeBIT
Australia coming up; Barack Obama technology and social media boss to speak Sydney
ad:tech 2013 will offer insights into digital marketing for online sector; Sydney,
Australia The
Billionaire Brands Under
Attack, by Helen Withycombe - October 2006 
News Under
Attack, by Helen Withycombe - October 2006 (Credit:
Marketing Magazine)
Ambush marketing has
shaken the world of sponsorship to its core. Is it a legitimate marketing channel,
or parasite marketing at its worst? Helen Withycombe investigates.
Anyone
who has a colleague take the credit for the success of their own project, or a
lazy housemate graciously accept thanks for a wonderful party they didn't lift
a finger to prepare for, must wince a little in sympathy when they see a successful
example of ambush marketing. Whilst you may appreciate the audacity and creativity
of brazen ambushers, it is hard not to feel a pang for the ambushee once you and
yourself have been ambushed. ... This
implies that ambush levels the plying field as far as allowing small business
to participate in large events they could not otherwise afford. As
Media Man's fellow ambushers Greg Tingle points out, as far as small-scale ambush
campaigns are concerned, "A little planning, project management and time
investment, and away you go". ... "Ambushers
seem to fall into two groups - the 'bottom-feeders' who press the boundaries for
a quick buck, and they major companies who have brands with cheeky personalities.
Ten years ago it was 'clever', five years ago it was considered economically rational,
but as contracts between properties and sponsors have evolved, ambush marketing
has become far more difficult." Maybe
it's time the 'bottom-feeders' grew up. Media
Man Australia and some of their clients and associates have been featured in Marketing
Magazine, B&T, The Sydney Morning Herald, The Age, The Australian Financial
Review, The West Australian, and The Bulletin. Websites Marketing
Magazine B&T The
Sydney Morning Herald - Sales and Marketing The
Australian - Marketing and Media Profiles Ambush
Marketing Online
Advertising 

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